Simply Abu Dhabi Magazine XVI

6 2 S I M P LY A B U DH A B I S IMPLY FOOD The East India Company B Y K E R R Y S M I T H W hether you’re a British national longing for a taste of home, a devoted Anglophile, or simply a connoisseur of the world’s finest teas – we have good news for you! The world-famous East India Company has come to the UAE, with a stunning shop in Abu Dhabi that is overflowing with tempting treats. In collaboration with local UAE partner Binhendi, the East India Company has opened its first location in the UAE – its third in the Middle East. The launch party was hosted by the UK Ambassador to the UAE Phillip Parham, Mohi-Din Binhendi, President of the Binhendi group, and Sanjiv Mehta, Chairman of the East India Company. Guests enjoyed live music, delicious iced teas, biscuits and chocolates, whilst Tea Master Lalith Lenadora offered insights on the shop’s exclusive range of teas. Located in Podium One of the capital’s most prestigious shopping destination, the Avenue at Etihad Towers, the East India Company carries an expertly curated selection of fine teas and coffees, artisan sweet and savoury biscuits, an exquisite chocolate range, and flavourful jams and marmalades. The extensive range also includes the Company’s exclusive hand-crafted bone china and porcelain for serving tea and coffee in your home in true style. Unique in appearance and rich in history, each piece is painted by master craftsmen using mineral paints and 18 carat gold.