Simply Abu Dhabi Magazine XVI

6 6 S I M P LY A B U DH A B I Since its creation in 1600 by the Royal Charter granted by Queen Elizabeth I, the influence of the East India Company has been great. It has provided inspiration to British dining through the introduction of exotic ingredients and flavours, but more fundamentally, it changed the world’s tastes, its thinking, and its people. Today, the Company honours its foundations with a spirit of remarkable connections from the Company’s rich heritage. It continues to explore the world, and to surprise and delight customers with inspirational tastes crafted from the finest ingredients the world has to offer – it remains a quintessentially British brand with influences from diverse cultures. The Company had a unique role to play in the UAE as well, as the establishments of its trade routes centuries ago indirectly led to the initial formation of the Emirates. And now, so many years later, the unique connection lives on in this charming and enticing, yet utterly luxurious, shop. As Sanjiv Mehta, Chairman of the East India Company has said: “The UAE was a natural destination for us to choose for our next store. The Emirates are a recognised global retail leader, and we are truly delighted to be working with one of the most experienced luxury retailers, Mr Binhendi and team. We look forward to sharing our rich stories with customers who we know will appreciate our gourmet foods and unparalleled heritage.” On your next visit to the Avenue, call in and delight your senses with the aromatic and delicious selections, or cast an eye over the distinguished and handsome bone china collection. You may even be one of the lucky few who have the opportunity to purchase Golden Tips loose leaf tea, one of the rarest in the world. Whichever way you treat yourself, we guarantee you won’t be disappointed. Sanjiv Mehta, Mr.Mohi-Din BinHendi, Phillip Parham (UK Ambassador)