Simply Abu Dhabi Magazine XVII

1 7 2 S I M P LY A B U DH A B I Coach Women’s Ready-to-Wear Spring/Summer 2015 C oach continues to take a fresh and youthful direction in spring/summer 2015 under the stewardship of Stuart Vevers, the British designer who took the reins of the classic American brand a year ago. It’s a bit of a gamble for the venerated handbag design house, running the risk that devoted clients may not take to the modern approach. But there’s no denying the enthusiasm of the younger crowd for the new Coach ready- to-wear line: it’s colourful, fun, even a little irreverent – Vevers clearly has his finger on the pulse of today’s culture. And the more traditional customer need never fear – Coach is still making impeccably classic handbags and accessories with multi- generational appeal. This sartorial shift in style takes a journey across America that combines the youth- oriented sub-cultures of music, skate and surf. It references the authentic workwear silhouettes of the mid-west, exploring the tension between utility and luxury, between street wear and couture – all combined in a melting pot inspired by the spirit of New York. More than anything else, Coach celebrates individuality and creating unexpected juxtapositions. And who is wearing this collection? Vevers describes her as the American dreamer: an optimistic, smart outsider who dresses with a cool, effortless ease and a sense of spontaneous freedom. His clothing represents a graphic, colourful and vibrant take on boyish femininity, tinged with a