Simply Abu Dhabi Magazine XVII

Lacoste Menswear Spring/Summer 2015 L acoste is certainly a brand that knows its own identity. For over 80 years, they’ve supplied quality clothing that somehow always manages to strike a perfect balance between sporty and stylish. They consistently nail an aesthetic that’s equal parts sophisticated Frenchman and laid back Everyman. As fast-paced, volatile and competitive as the fashion industry is, it’s refreshing to see the Lacoste name remain so steadfastly sure of its attitudes and ideals. Of course, the instantly recognisable crocodile logo likely did a lot to help establish the brand, but it’s Lacoste’s conviction and unwavering sense of self that have led to the emergence of one of the most universally visible and highly regarded names in fashion today. Lacoste’s achievements are all the more remarkable considering how utterly implausible they are in theory. Sportswear and high fashion are far from the most obvious of companions, to say the least. However, through a combination of innovative ideas, no-nonsense marketing and sheer commitment to exemplary craftsmanship, Lacoste have earned their place on runway shows all over the world. Today, they sit alongside luxury and couture without looking even the slightest bit out of place. It’s a respectable, hard-fought victory for the brand and, judging by their summer 2015 menswear collection, not one they have taken lightly. From the simple patterns to the use of strong, block colours, the pieces in this line get straight to the point. Namely, that Lacoste will continue to be a major fashion player for years to come. 2 2 2 S I M P LY A B U DH A B I