Simply Abu Dhabi Magazine XIX

1 4 1 S I M P LY A B U DH A B I laboratory, allowing for true creative freedom and technical research. Pomellato has been a recurring trendsetter in the world of communication, with campaigns by famous photographers such as Helmut Newton, Gian Paolo Barbieri and Michel Comte, with several top models and stars fronting these campaigns. Catherine Deneuve, Antonio Banderas, Sofia Loren and Monica Bellucci have all given their name to Pomellato over the years. In 2015, Salma Hayek became the new face of the brand, which Pomellato say is in line with the character of the brand and its preference for an aware, accomplished and yet charismatic feminine image. The Milano Collection From the magic of the city where Pomellato makes its home comes the MILANO collection, which infuses the fashion soul of Milan with the creativity the company has become known throughout the world for. The collection promises to be essential for the brand’s young, contemporary and cosmopolitan target audience, something that is truly not to be missed. With this collection, Pomellato is celebrating and honouring the artisanal excellence that goes far beyond simple fashion, an excellence that has continued to make Milan a hub of innovation in art and design. The MILANO collection is a contemporary interpretation of classic themes common in the ancient tradition of goldsmithing, with motifs such as gourmette and torchon inspiring the precious elements to be found in each piece. Double and single rings, in different textures and colours of gold, are designed to be mixed and matched to suit personal taste. This collection is a true celebration by Pomellato of its roots and values; it tells of that magical exchange, still alive and continuous today, of creative influences first established in the city where the brand was founded in 1967.