Simply Abu Dhabi Magazine XIX

2 3 0 S I M P LY A B U DH A B I What are the biggest challenges of starting and running your own business? Running your own business can be daunting but once you have confidence, strong direction and a great team around you, it’s amazing to see your ideas becoming a reality. Do you have a hero fragrance? It’s near impossible to pick a favourite fragrance, as the science behind the Neom fragrances means that you will probably want to use them all at different times, because each of our blends does its own job. From blends which de-stress, help you sleep, calm and relax, to boosting your energy and lifting your mood, depending on what your body and mind are telling you is where you will most likely be drawn. Our Scent To Instantly De-stress range is top of list most of the time though! Natural and organic, ethical and the finest ingredients – how important is this to your range? We scour the globe sourcing our ingredients as each one must be picked at the absolute best time to deliver the most potent therapeutic benefit. For example, in our Scent To Instantly De-stress™ range we hand pick our jasmine flower in the early morning on the first day they open. It takes eight million blossoms to produce just two pounds of oil, but it is the best jasmine in the world for restoring calm and balance. How do you feel about parabens, preservatives and other additives that go into beauty products? Unfortunately I think a lot of manufacturers choose to use synthetics due to the low price and high availability of these products. Sourcing the natural ingredients in the Neom range does not come without its difficulties and can be quite a lengthy (not to mention expensive)