Simply Abu Dhabi Magazine XIX

Each Jones the Grocer store, including their Abu Dhabi store, features a bakery led by skilled bakers and pastry chefs working hard to provide the tastiest treats. All breads provided are organic and made with only premium ingredients, baked in small batches when needed to make sure that each loaf is light, crispy and melts in the mouth, as only truly hand-made products can. As with every other product Jones provides, they too are free of colours, preservatives and additives, matching the ethos throughout the chain. If you prefer to bake your own, there is also a range of baking mixes to try at home. Bakers and pastry chefs are also available to cater for special events at the request of a customer, and regularly scheduled in-store master classes are held, led by their expert chefs, teaching the tricks of the trade to even the most inexperienced would-be culinary master. For those with a sweet tooth, there are handmade nougats, rocky roads, fudges, nut clusters and Turkish delights. Earlier this year, Jones welcomed acclaimed chef, author, restaurateur and television personality Omar Allibhoy to its stores in the UAE to present its Taste of Spain menu. Omar also created a Chef Special’s Menu from his book Tapas Revolution. This is just one example of the brand’s dedication to providing a memorable experience. During the Holy Month of Ramadan, the store’s chefs drew inspiration from regional and local cuisine. Whilst the ingredients and spices were familiar, there was an innovative combination showcased with slow-cooked duck shawarma served with homemade date jam and fresh herb salad with lamb kebab, pickled red onion and pistachio dressed with tahini yoghurt. Testament to the chain’s unique way of listening to what its customers want, they also made the decision to make their popular roast turkey dinner, usually only available during the Thanksgiving and Christmas periods, available for take-away and home delivery on an ongoing basis. Ordered three days in advance, the dinners are available at their Al Manara, Al Safa, Al Raha and at the Al Khalidiyah outlets. Customers can choose between four succulent options including Australian Black Angus striploin and rib-eye, a juicy leg of lamb fromNew Zealand and a slow roast corn-fed chicken. The roast menu comes with a selection of sides including four cheese cauliflower bake, roasted root vegetables, roasted chilli and sesame sautéed broccolini, ratatouille and sautéed new potatoes served with chopped mint and thyme. Since it was first launched in 1996, Jones the Grocer has been carefully developing its brand and creating a niche for itself. It is no longer an infant in the gourmet food sector, and the chain continues to provide a truly unique and exceptional experience for its customers. It is hard to pin down one reason for its success – but it is a fact that Jones the Grocer has carved this lucrative niche for itself by providing a modern day café experience with a premium retail offering for gourmet products. It is an innovative approach which has been well received in several key international markets, including the UAE, with a growing collection of Jones the Grocer cafés in Abu Dhabi and Dubai. There are six stores in Abu Dhabi alone, including the recently opened branch in the stunning Al Muneera complex. Should you ever find yourself near any of its stores, you would be making a grievous error by not exploring what is on offer – a truly unique and interesting dining and shopping experience available nowhere else in the UAE. Pan Fried Corn Fed Chicken Breast 8 4 S I M P LY A B U DH A B I Super Salad