1 8 2 S I M P LY A B U DH A B I B illionaire Italian Couture started life in 2005 as part of Billionaire Life, a luxury International Holding comprising night-clubs, beach resorts and hotels by entrepreneur Flavio Briatore. In 2007, the Percassi Group signed a joint venture with Briatore implementing a global development plan for the brand. Percassi has been operating in the fashion retail sector for more than thirty years, and thanks to an extensive network of mono-brand stores it is now among the principal distributors and licensers of high-end brands all over the world. The brand counts 31 standalone shops and has a presence in 43 multi-marque stores worldwide. A luxury menswear brand with a strong sartorial ethos, Billionaire Italian Couture uses fashion and the magnificent art of tailoring to bring to life the exclusive lifestyle and unique experiences that have made the Billionaire Life brand famous the world over. The brand’s ethos is centred around impeccable quality, distinctive style and true luxury. Its style manifesto is “Luxury is to feel comfortable and unique in what you wear” and so from its supple leathers and fine Italian silks and cottons through to its plethora of prestigious cufflinks and buckles, Billionaire makes luxury its premise. Billionaire’s autumn-winter 2015/16 collection is broken down into three distinctive, reoccurring themes: Dandy-beat, Futurism and Space. Juxtaposing the past and future, this collection projects the iconic elements of Billionaire Italian Couture into a new perspective. Transcending seasonal fashion, Billionaire becomes the classic of tomorrow. For autumn-winter 2015 Billionaire redefines the identity of the contemporary man, who refuses to be categorised and relishes clothes and accessories that are luxurious but not bound by conventionalism. From an ancient instrument used to make astronomical measurements to 1960s beat-music culture, myriad elements of the past serve as inspiration for Billionaire Couture’s autumn collection. With a heavy 1960s influence, the brand explores and reinvents the free spirit of a decade of radical transformation. The London music scene, the beat culture, the space age, the audacious fashion futurism – these key themes are reinterpreted in typical flair, by using luxurious extensively sourced materials that give a futuristic feel. The colour palette incorporates black and blue, silver and gold, theatrical red and pure white.