Simply Abu Dhabi Magazine XXI

1 1 6 S I M P LY A B U DH A B I T he story of deGrisogono is one of determination, imagination and vindication. Italian innovator Fawaz Gruosi established the company 23 years ago with two partners and one vision – to push the evolution of the jewellery industry and create a new phase of precious jewellery. Back in 1993, Gruosi was a senior figure in the international jewellery market, but he wanted to break free of convention and the constraints of tradition. The birth of the deGrisogono brand was the dream of a contemporary company that respected traditional values and crafts but also understood and catered to customers in the modern world. Starting from scratch with a limited budget, Gruosi knew he would have to take big risks, but his knowledge of gemstones and fine jewellery is formidable. Allied with a natural sense of design and unwavering passion for gemstones, he would accept nothing short of success. But where did the name originate? Gruosi explains, “One of my partners mentioned his mother had originally been the Marquise de Grisogono. It sounded powerful, mysterious and aristocratic, perfect for the luxury and exclusivity we were planning. Our first commission was a pair of earrings created for the Begun Salimah Aga Khan. The pearls and diamonds perfectly suited her face, and our name.” The new company had started as it intended to continue, providing ultra-luxurious products to a clientele of aristocracy, international celebrities and the global jet set. Sophia deGr i sogono