Simply Abu Dhabi Magazine XXI

1 5 0 S I M P LY A B U DH A B I Victoria Beckham Spring/Summer 2016 S ince launching in 2008 the Victoria Beckham fashion brand has developed a distinctive andmodern language of clothing aimed at women across the world. Bold, intuitive and effortlessly feminine, its wardrobe of apparel and accessories is now stocked in 500 stores in more than 60 countries internationally. All five Victoria Beckham lines are developed at Victoria’s studio in London. The Victoria Beckham ready-to-wear collection is primarily handmade in the UK, whilst the Victoria, Victoria Beckham and Denim collections are handmade in Europe. Accessories and Eyewear are both expertly handcrafted in Italy. In 2014 Victoria Beckham opened her first store at 36 Dover Street in London – a collaboration with architect Farshid Moussavi to transform a neglected Mayfair townhouse into a shopping destination echoing the dynamism and modernity at the heart of the brand. The spring/summer 2016 collection is her most free-spirited yet, and as a result it’s one of her strongest to date. It diverts from form and features jewel tones, ginghams, oversized florals and surfer prints. “It isn’t about a silhouette, it’s more about an attitude,” Beckham said of the collection. “It’s uplifting, carefree.” “This season was about bringing a new approach that for me is fresh and liberating,” she continued. “Diverse and fluid, it reflects my life now.” Beckham now divides her time primarily between England and America, enjoying summers with her family in LA; this beach life was her inspiration for clothes that could best be described as sophisticated sporty.