Simply Abu Dhabi Magazine XXI

6 7 S I M P LY A B U DH A B I DD: I think in our recent history, the Alte Artigianalità collections represent a mark for our fashion house. We are now at the sixth edition and it’s a project very dear to us. We were a bit sceptical at first but now the number of Alta Moda, Alta Gioielleria and Alta Sartoria customers is growing by the year and it makes us happy to welcome a larger number of dear clients in our family. For us, it is the highest form of expression. The key to any brand is making your customer fall in love with you over and over again. How do you apply this to your audiences around the world? SG: We listen to them. We have occasions when we get to spend time with our clients and we listen to what they like, what they don’t like and what they need. DD: I think what our customers also like is the fact that we have been able to remain true to our spirit since the beginning, or the fact that we were able to build a world and an image totally different from what the others were doing, because they have their roots in our being Italian. What do you love most about the job? DD: I love the whole process behind the creation of a collection and everything that goes with it. I really love my job and I am happier when I am among my fabrics, my mannequins and my clothes than at my office. My life is not only about work, but I love it as much as when I started and it takes up most of my time. SG: I agree. It is also about meeting people, talking to our clients, creating for them and the satisfaction you derive when you see men and women, boys and girls, wearing our creations. It’s all about the emotions. We can’t live without emotions. We create our designs following precisely those feelings and those emotions we experience in life; our collections could not come alive without carrying pieces of them. It is too important. Otherwise you slowly become detached from the world, from the people and ultimately from your clients. Social media How has social media affected your brand and you personally? SG: In a way, technology has inevitably influenced our way of communicating. Recently, we launched online viral campaign projects using hashtags like #DGfamily and #DGwomenlovemakeup. However, our deep working ethics do not change. We like the idea of sharing our creativity with people via our dresses; this is what truly matters to us. DD: We create our collections always in the same way, trusting our instincts and staying true to our inspirations. This will never change; this is howwe are… fashion is our passion, our life, Instagram or no Instagram, internet or no internet. Certainly we are also careful observers of the upcoming trends; we could not help but notice the importance of social media amongst the new generations.