Simply Abu Dhabi Magazine XXIII

1 7 0 S I M P LY A B U DH A B I I talian luxury goods company, Salvatore Ferragamo, specialises in shoes, leather goods, and ready-to-wear collections for bothmen and women. Emigrating from southern Italy to Boston and then California in 1914, Salvatore opened the Hollywood Boot Shop in 1923, and made shoes for movie stars such as Joan Crawford and Gloria Swanson. He then returned to Italy and set up a shoe shop in Florence in 1927, which flourished and saw Salvatore work with film stars and celebrities including Audrey Hepburn, Sophia Loren and Greta Garbo to name a few. Today the brand continues to flourish under the creative direction of Massimiliano Giornetti. For women’s autumn/winter 2016 Giornetti presents a collection flowing with playful juxtapositions and elegant contradictions to express an unabashed feeling of joy. Textures wilfully collide, volumes overlap, and the finest monotone fabrics are ignited by exuberant colours and motifs. The resulting garments and accessories offer a luxurious exploration through the familiar and the unexpected, creating something new and upbeat. Giornetti is hugely influenced and inspired by the art movements of the 1920s and 1930s, feeling their inherent sense of freedom and opportunity mirrors the innovative spirit of founder Salvatore Ferragamo. His latest collection is therefore constructed around the theme of assemblage – a detailed patchwork bursting with ideas and experimentation. He strikes the perfect balance between colour and its negation. Despite the many total black looks, the heart of the collection lies in ensembles in vibrant hues and bold graphics on linear silhouettes that still show great craftsmanship expertise. Multi-coloured knits are anchored together by S a l v a t o r e F e r r a g a m o – w o m e n ’ s A / W 2 0 1 6