Simply Abu Dhabi Magazine XXIII

2 4 3 S I M P LY A B U DH A B I and their experience at the top end of hospitality is clear in the details at the Serras. From the moment you check-in until the reluctant check-out, everything runs smoothly and effortlessly. General Manager Antonio Bignone spoke to Simply Abu Dhabi about the huge international impression the Serras has made in the short time since it opened in early 2015. “The Serras has managed to write history and has won [awards like] Best Luxury Hotel, classified as 1st in Spain, 2nd in Europe and 9th in the world, thanks to our flawless service, which combines the highest level of emotional experience with an understated luxury atmosphere. The best location in Barcelona, the highest level of quality products and truly emotional guest experiences are the three secrets that make the Serras the place to be in Barcelona.” On the famous Picasso connection, Antonio says, “He was only 15 years old when his father rented him a studio right in this building. His father was also a portrait painter and he saw him as an incredible talent already at this young age. Picasso paintedmany famous paintings here… the very prestigious ‘Science and Charity’ is now exhibited at the Picasso Museum of Barcelona”. Reflecting on the decision to keep the Picasso link discreet, Antonio adds, “The easy thing