Simply Abu Dhabi XXIV

7 7 S I M P LY A B U DH A B I SPG is an innovative, award-winning frequent traveller programme that unites eleven distinctive hotel brands and includes more luxury hotels in more destinations around the world. Daniel Kerzner, VP of Digital, Loyalty and Partnership Marketing at SPG, who hosted the event, said: “Our strategic partnership with Mercedes AMG Petronas supports our focus on innovation and connecting with guests in the most captivating of ways. The event at the St. Regis with Lewis Hamilton was literally over the top, suspended high over the magnificent Abu Dhabi skyline. “We were able to capture some breathtaking social first content that will support a massive online campaign in the coming days. We’re thrilled to be able to showcase Abu Dhabi to the world like never before.” The St. Regis Abu Dhabi offers a truly immersive atmosphere and an uncompromising, unerring dedication to extraordinary service, which in the years since it opened has become one of the preferred destinations in the Emirates for discovering memorable moments. Located at the heart of Abu Dhabi on the Corniche, the St. Regis Abu Dhabi hotel merges authentic Arabian hospitality and over a hundred years of bespoke St. Regis traditions to become the social epicentre for the connoisseurs in the art of living. Moustafa Sakr, General Manager of the hotel, said: “What a thrill to host the action! This historic moment celebrates world-class sporting talent and continues to highlight our commitment to an innovative legacy of excellence for our guests.” Mohammed Al Mubarak, Author Omar Al Busaidy, HH Sheikh Zayed bin Suroor Al Nahyan and Simply Abu Dhabi Co-Founder Arnie Hira