Simply Abu Dhabi Magazine XXV

Longchamp has a steady stream of famous fans, both from the worlds of fashion and Hollywood celebrity, and their plaudits are well-deserved: easy to wear, unpretentious, unashamedly luxe but with a sporty undertone, this was a collection that was bursting with colour and designed to be worn by women of taste. Even the shoes within the collection were designed with urban freedom in mind, following the movement to embrace your environment and sharing this urban yet floral spirit. Delicate petals featured on the straps of high and flat sandals, while stripes zoom across ballet slippers and espadrilles, all designed to be worn by women on the go, and with comfort at the forefront of their design. Of course, you can’t talk about Longchamp without mentioning their luxurious and buttery soft leather handbag collection. This season its theme and details were transferred directly from the ready-to-wear clothing in order to create real brand cohesion. Graphic lines and cherry flowers decorated a number of iconic bag designs, from the Le Pliage Cuir to the Roseau, all available in both the pastel and richer shades that we saw across the dresses, jackets and separates of the line, ensuring that the pieces could be worn together or with carefully selected neutrals to complement each other perfectly. These are statement bags that deserve a place in every discerning woman’s collection, and they have immediately been identified as future classics you will enjoy season after season. Longchamp have now been producing ready-to-wear for over ten years, but their collections still feel new, fresh, innovative. The Longchamp woman is modern, fashion forward, but understated: her style doesn’t dominate, it merely complements the many other, diverse, aspects of her life. Every woman aspires to be a Longchamp woman: cosmopolitan and vibrant, the City Blossom collection expresses her communicative and radiant joie de vivre. Strong and carefree, romantic yet determined, she is the perfect summary of the many contrasts of city life that this collection brings to life and emphasises so beautifully. If you want to celebrate your summer on the sun-soaked streets of your own urban jungle then this Longchamp collection is the perfect one for you. 1 4 3 S I M P LY A B U DH A B I