Simply Abu Dhabi XXVI

1 6 4 S I M P LY A B U DH A B I T he contrast of the shining red gold and the endless blue of Carl F. Bucherer Patravi ScubaTec is instantly engaging and triggers a magpie-like impulse inside that says “I want it”. Founded in 1888, Carl F. Bucherer is a Swiss family business that has won worldwide acclaim as pioneering watch brand. Indelibly linked to the brand’s hometown in Switzerland, the famous tagline for the company is Made of Lucerne. One of the few remaining family-owned Swiss watch manufacturers, it is now headed in the third generation by owner and president Jörg G. Bucherer. The brand is expanding at a rapid pace and recent years have seen consolidation in the UK, aided by the recent acquisition of retailer The Watch Gallery. Carl F. Bucherer will soon bring more boutiques to prime locations in central London adding to the 29 exclusive locations in Europe and 16 points of sale in Switzerland, ten stores in Germany, and single boutiques in Vienna, Paris and Copenhagen. In an era of instability in the luxury watch industry, these are positive times for the brand. C a r l F. Bu c h e r e r Pa t r a v i S c u b a Te c