Simply Abu Dhabi XXVIII

1 7 7 S I M P LY A B U DH A B I TheNumberOne Address Contemporary design and cosmopolitan convenience meet artisanal craftsmanship, world-class service and luxury leisure at its finest. Welcome to Downtown Dubai’s new must-see resort: Address Boulevard. by Julia Zaltzman B illed as the centre of now, Downtown Dubai is high on the list of the world’s most sought-after destinations. A dynamic city hub that has catalysed the economy and cementedDubai’s reputation as a truly global metropolis, the region is host to some of the most impressive residential and commercial developments to emerge in the past year, including the newest addition to the premium Address chain: Address Boulevard. Soaring an impressive 368m into the sky, the 72-storey skyscraper presents the right mix of cool and luxe with its prestigious residences and hotel accommodation. Nestled close to the culturally vibrant opera district and the Dubai Mall, Address Boulevard offers world-class views of the magnificent Burj Khalifa – the world’s tallest building and an iconic symbol of Dubai. The perfect fit for international visitors who like to be near retail, cultural and leisure attractions, the stunning new resort takes its lead from its well-travelled guests and residents. Inspired by European finesse while demonstrating old world, understated elegance and luxury, its art deco-style architecture and sumptuous interiors are influenced by the era of luxurious travel, with exquisite craftsmanship evident throughout. Artisanal skill reigns, and time spent here is akin to being surrounded by someone’s private art collection, all set within a home living space. The hotel capitalises on the reach and reputation of the flagship brand of Emaar Hospitality Group across the GCC as well as Europe, the Far East and emerging