Simply Abu Dhabi XXIX

2 3 1 S I M P LY A B U DH A B I IA: Where doMillennials fit in with Corneliani? SG: They are not our first target due to the fact that Corneliani is very traditional, but we have opened our doors to them, changing the way we are approaching and communicating our brand. IA: Can you tell us about this Fall Collection? SG: We started on ideas of projects related to our merchandising categories. We questioned why should our customer buy a new jacket or a new blazer or a new suit? From this we started to work on the colours and on the fabrics and we collaborated with our new suppliers in many different ways, using new materials and trying to find the best combinations between high craftsmanship and new technologies. We worked on shapes by lightening them. For Fall, and also for Spring, we combined formal with casual, creating a wardrobe that fits the Corneliani man in every single occasion, from day to night. In general, our new work and style approach is to express values that make men understand what’s behind the brand and its tailoring history. IA: What can we expect for Corneliani’s future? SG: We would love to enlarge our range of products and launch perfumes or other products, but before then we have to establish our brand awareness, and this takes time. We will also devise special events for our customers related to our markets. IA: On the subject of style, which items are essential in a man’s wardrobe? SG: A blazer that you can wear for every occasion, a pair of sneakers that you can wear every day and finally a pair of chinos pants that are perfect for all the day. IA: What is luxury for you? SG: Luxury is having the time to enjoy doing what you love. For instance, luxury for a man is to go to a shop and to take the time to live the experience in the store and buy something that he likes. IA: And what is elegance? SG: Elegance is an attitude, a way of being: you have it or you don’t. IA: Finally, what is themessage Corneliani wish to convey? SG: The message I want to give is “Beyond appearance,” because behind a grey suit there is a world that you have to discover, a unique experience that we at Corneliani want to offer you. And that’s your moment of luxury.