Simply Abu Dhabi XXIX

2 9 7 S I M P LY A B U DH A B I B right, brilliant and sparkling, diamonds are considered to be the most beautiful natural creations on Earth. Pure crystalised carbon, the hardest natural substance known to humankind, they are not only beautiful, but also virtually indestructible. Coveted since the dawn of human civilisation not only for their beauty, but also for their tangible value, portability and meaning. Now capturing that unique essence in the form of an innovative, legacy gift are Defined Value Diamonds (DVDs). Founded on the diamond fields of South Africa in 1947 by patriarch Barney Laub, Rand Diamonds Inc. (Rand) became one of a select number of companies chosen more than 60 years ago to acquire rough diamonds for cutting and polishing directly from the mine source. Rand soon acquired a name for prestige trading, delivering cut and polished diamonds of the highest quality. Seven decades later, Rand continues to build on its wealth of experience as the source of exceptionally polished diamonds for some of the most prestigious retail stores in the world, and it is this heritage and market position that is the foundation of Defined Value Diamonds (DVDs)—Rand’s newest innovation. What are DVDs? Diamonds polished to the highest standards and fully vetted, selected not only for beauty, but also future value, and all presented in their own diamond disc. The gift of a diamond has long held significant meaning. Aside from their stunning and captivating appearance, diamonds have an uninterrupted history as a solid financial investment. Unlike gold or stocks which are volatile and dependent on speculation, the price of diamonds is reassuringly steady showing an average of four to five per cent yearly incremental growth. Contrary to popular myth, the diamond market is the freest of markets; prices are purely based on supply and demand and operate in a self-correcting manner devoid of speculation. This free market has enabled quality diamonds to experience decades of stability and steady incremental price growth, randdvd.com (1) 888 818 7552 / (int) (1) 646 669 7057