Simply Abu Dhabi III

We are very excited about the upcoming opening of the prestigious Monte-Carlo Beach Club this September 2011, which promises to reflect the values and heritage of Monte-Carlo sister hotels and clubs in Europe. Located on the North Western coast of Saadiyat Island, Saadiyat Beach is just one of seven distinct districts which make up a stunning natural island alongside Abu Dhabi’s coast that will rejoice in a reawakening of Arabian culture with iconic landmarks, premium hospitality, elite property developments, incredible leisure facilities, luxury hotels and the world’s largest concentration of cultural institutions. In keeping with this vision of creating a symphony of culture, leisure and business in a vibrant community that works in harmony and respects its natural environment, Saddiyat Beach captures all that epitomises relaxed island life. The private beach club has been created to complement the unique experience provided by a visit to Saadiyat Beach – the beating heart of the island’s sought-after tourism offering – and will continue with the area’s relaxed, sumptuous theme. Breathtaking beachfront location Building work on the exclusive Monte-Carlo Beach Club, Saadiyat is now complete and the club will be the first property to become fully operational on Saadiyat Beach – the tourism hotspot of the island. On our recent visit to the Island we got a sneak preview of this magnificent venue in a picture perfect setting. Situated on the North- Eastern side of Saadiayat Beach, between two luxury beach resorts, the Monte Carlo Beach Club is also adjacent to the award-winning Saadiyat Beach Golf Club and is surrounded by the first-class villas Al Jawaher. The breathtakingly serene beachfront is the innate playground for many Bottlenose dolphins and a variety of marine life, as well as being a protected breeding ground for Hawksbill turtles. Against the Azure sky, a crisp white paradise with beautiful palm trees, gives an enticing taster of what to expect from the first beach club to open on Saadiyat Island. Covering an area of 39,500m2, the Monte-Carlo Beach has been thoughtfully designed to celebrate fine living, wellbeing and health and will offer its members access not only to incredible world-class facilities but also to one of the most premium brand communities in the region. Enjoy the ‘Monte-Carlo lifestyle’ of luxury Based on the luxury Monte-Carlo Beach on the French Riviera, which beautifully blends the spirit of the Riviera with the intimacy of a luxury resort, Saddiyat Island’s new Beach Club has also been designed to capture the essence of lavish living and will offer member a whole host of exclusive privileges. In a unique ‘boutique’ ambiance with its own individual style and personality, the beach club will provide a design-led but service-driven sanctuary where members will benefit from a range of luxurious services and facilities including a full service all-day dining restaurant, a valet service, direct access to Saadiyat Beach and the unspoiled sparkling waters of the Arabian Gulf, a state of the art gym, modern changing and showering facilities, a beach lounge and two pools – one specifically for children. With three lounges, a ‘The Workout Room’ branded gym and studio, Kids’ Club, spa treatment rooms, Jacuzzi, plunge pool and steam rooms; there is something to appeal to everyone. SBM (Société des Bains de Mer), who have managed the Monte-Carlo Beach in Monaco for around 90 years are responsible for the running of the new Monte-Carlo Beach Club on Saadiyat and bring with them a wealth of experience. Since the golden years of the 1920s, the Riviera venue has become synonymous with luxury and impeccable service, and is visited by some of the world’s wealthiest and most influential people. It is expected that Saadiyat’s answer to the opulent Monte-Carlo lifestyle will also attract many significant and remarkable visitors who will be drawn to the club to lounge in cabanas, swim in luxurious pools, indulge in spa treatment and sample some of the world’s finest cuisine. All tastes are catered for by the clubs eateries which offer a diverse range of fine food and beverages for the ultimate refreshment. The Sea Lounge and Le Deck – have been exported from the original Monte-Carlo Beach – so maintain that vibrant opulent ambience whilst Bubbles, an informal boat-styled venue, and the Library Lounge, a quiet and homely members-only retreat provide the perfect relaxed atmosphere to catch up over some great food. Abu Dhabi’s elite will be drawn to the Beach Clun in the evening where it is intended that the spirited Sea Lounge will provide the focus for socialising and dining. The club will also offer function rooms and non-members will be able to visit to enjoy all the top class facilities at the price of a daily cover. Monte-Carlo meets Saadiyat For almost 150 years, Monte-Carlo SBMGroup has provided exceptional service to leisure and business, tourism, first rate gastronomy and hotels, art and culture, wellness and high-level sport, remaining steadfastly loyal to a tradition of diversity and innovation in order to deliver excellence in all fields. The incomparable glamorous style and architectural heritage that the group are so renowned for combined with their unique expertise and welcoming service is popular with clients from all over the world who visit Monaco throughout year. They are now bringing their successful brand to Saadiyat where it will blend beautifully with the luxury resorts, high-class living and incredible tourism attractions and opportunities available to locals and visitors alike. Monte-Carlo SBMGroup is a reliable and consistent partner of top sporting competitions and is associated with prominent events including the Monte-Carlo Rolex Masters and the Monaco Formula One Grand Prix, both of which are part of the Principality of Monaco’s busy life. This gives you some idea of the influential players behind the development of Saddiyat Island and is testament to what visitors can expect in terms of excellent service levels when they visit the new Monte-Carlo Beach Club. In keeping with TDIC’s philosophy and the intrinsic values behind the development of Saadiyat Island Monte-Carlo SBM is committed to environmental sustainability with the Group recently creating the Monte-Carlo SBM Environmental Charter and the Be Green ecological brand, highlighting their paramount respect for the environment. Looking forward to a lavish launch Saadiyat Island’s Monte-Carlo Beach Club is set to become one of the UAE’s first real domestic luxury brands and we can’t wait to sample the brand first-hand. A launch event will be held for a select few shortly after the opening to celebrate the opening of a club which to quote General Manager Patrick Nayrolles provides “a level of luxury and exclusivity that has not been experienced in the region to date”. The Tourism Development & Investment Company (TDIC) has been extremely influential in raising the profile of Abu Dhabi as a major tourist destination thanks to significant economic and cultural development programmes. The company is behind the prestigious Saadiyat Island development project. Simon Venison, TDIC Director of Operations, said: “The Monte-Carlo Beach Club, Saadiyat, will kick start the exciting openings we have this year on Saadiyat Beach. The Monte-Carlo brand is synonymous with luxury and impeccable service, and we believe it will bring an air of exclusivity to Saadiyat Beach, which is set to be the island’s tourism hotspot”. It is believed that this exclusive venue will play an integral part of the success of the Saadiyat story and the imminent opening of the Beach Club is the latest exciting chapter in the islands grand scale development project that is now becoming a marvelous reality. As Mr Nayrolles explains: “TDIC has worked hard to bring the world’s most renowned premium brands and partners to this beautiful beach, and we’re looking forward to providing unforgettable experiences to both visitors and residents.” Personally, having had a teasing sneak preview of things to come, we can’t wait for the chance to enjoy this unforgettable experience for ourselves. The Monte-Carlo Beach Club on Saadiyat will be the first Mote-Carlo Beach Club to be set up outside its original venue, so it is already attracting plenty of interest. And for a venue positively oozing style and sophistication we can’t wait to step through its doors when they open next month. The Abu Dhabi venture, as with all the developments encompassed by the Saadiyat Island project has been carefully considered and planned in terms of potential. As Mr Nayrolles explained: “We believe that Abu Dhabi has many synergies with Monte-Carlo. We looked at Saadiyat and where it is going to be in 10 years, and it promises to be an affluent district of Abu Dhabi, home to many of the capital’s well-off community. We can see that happening now and we will be supplying a service and a concept that will definitely be in demand as more of the developments come on line.” The opening of the Monte-Carlo Beach Club, Saadiyat, is a significant milestone for the island and for many, the opening of the club, will provide the first opportunity to see Saadiyat Beach’s nine-kilometre arc of glorious white sand. Having already explored the Saadiyat Beach district and been blown away by the breathtaking setting, the next date booked in A&J’s diary is a much-awaited trip to the Monte-Carlo Beach Club. We can’t wait for the next thrilling chapter in the story of ‘The Island of Happiness’. 37 SIMPLY ABU DHABI monte carlo beach club to open on saadiyat island