Simply Abu Dhabi XXXI

1 2 7 S I M P LY A B U DH A B I F rederique Constant, heralding from Plan-les- Ouates, Geneva, has been on a sure and steady rise since the company was founded in 1988. They are a trailblazing brand in the smartwatch sector and in 2015 the brand introduced the first Swiss-made Horological Smartwatch, powered by MMT SwissConnect and entirely displayed with an analogue dial, thereby creating an entirely new watch category in the Swiss watch industry. The traditional watches are renowned for their high quality at exceptional price ranges. The company is involved in all stages of watch production, from initial design, to final assembly and quality control. Frederique Constant develops, manufactures, and assembles in-house calibres, 24 different versions since 2004. The latest additions to the women’s collection were launched this summer in a star-studded event attended by brand ambassador Gwyneth Paltrow. At the glamourous gala evening in London the Oscar-winning actress said, ‘I am happy to continue my partnership with Frederique Constant and excited to unveil my latest charity campaign with the brand. What’s great about Frederique Constant is their combination of classic style with strong values of giving back. We are very well aligned in our passion for charity.’ The founders of the brand, married couple Peter and Aletta Stas, announced the brand’s donation of $50,000 to Paltrow’s charity of choice: donorsChoose.org. For each Ladies Automatic sold, $50 is donated to this foundation. This action enables the donorsChoose.org to support education and sports for underprivileged children in the USA. Frederique Constant’s iconic ‘Heart Beat’ signature opening at 12 o’clock, which reveals the beating automatic movement, is the enduring appeal for the new Ladies Automatic collection. This emblematic Heart Beat aperture has been a firm success for the brand over the decades and here the Ladies Automatic collection is treated to a new case shape and new colour combinations on the decorated sunray dials. The four new coloured Heart Beat dials are further enhanced by applied diamonds and Roman numeral indexes. Each watch is assembled by hand, with the latest equipment and extensive controls, to ensure maximum quality and durability. The company embraces innovation to offer creativity and exceptional value. With subtle lines, refined flourishes and the new attractive tones, the new watches are sure to be popular with women who elegance allied with value and uncomplicated practicality. Uniting tradition and modernity, these watches are guaranteed head-turners. The six new watches come either with polished stainless steel or rose gold plated 36mm diameter cases with an open case-back. Two models are powered by the FC-303 automatic movement displaying the hours, minutes and date at 3 o’clock and four models are powered by the FC-310 automatic movement displaying the Heart Beat aperture at 12 o’clock, the hours and minutes. Both calibres are Swiss made with 26 jewels, beating at 28,000 alt per hour and offer a 38-hour power reserve and a water resistance of 50 metres. Modern and stylish, the alligator straps matching the dial colours are available in shiny grey, light blue, navy and burgundy. Overall, a true homage to the beauty and charm of women and an ideal match for any lady who wants a fine and elegant piece of watchmaking.