Simply Abu Dhabi XXXI

9 3 S I M P LY A B U DH A B I the sapphire cabochon a world that has its own metric of time and the frenetic pace of life acquires a dreamlike dimension. In addition to the magical component of the solution, the secret ingredients are used to preserve and protect all components inside the sapphire cabochon. After several years of research and development, dreamboule has created a "magic solution" formulated to give a "slow motion" fluid effect to the moving components inside the ring. In this way, the perfect density of the solution creates within the sapphire cabochon a world that has its own metric of time and the frenetic pace of life acquires a dreamlike dimension. In addition to the magical component of the solution, secret ingredients are used to preserve and protect all components inside the sapphire cabochon. Particularly exceptional care is taken regarding the sourcing of the rough stones. The high-quality cut of multi-coloured natural sapphires of very generous dimensions (from31 to 46 carats), faceted and cabochon, are uncommon in the current jewellery world. Each stone evokes a different context for the scenery. All dreamboule diamonds are vS1, colour G. The instant in which all components are assembled, the dream is born: the space of wonders acquires its own and independent life. Inside we create movements, forms, timeless stories, which we call dreamboule. Are they all one-of-a-kind pieces? If not, do you do pieces upon request? We have both collection pieces and one-of-a-kind bespoke pieces. In keeping with the watchmaking heritage, each dreamboule piece has its own unique serial number engraved on the ring—a novelty in the jewellery industry. At this stage, despite being very young as a brand, what is your main market? Are you interested in any in particular? Are you planning to expand into e-commerce? Thankfully, we had very positive feedback at Baselworld as our collection is distinctly recognisable as Made in Italy with its clean and refined designs. Our first phase of business is to focus on Italy and a few key European cities and resorts (Milan, Paris, London, Marbella, Monte Carlo) and areas in the Middle East (dubai, Abu dhabi, doha). Our distribution strategy is “less is more”, working with limited and exclusive retail partners. We are in the process of developing an ecommerce platform for the next phase. Are you planning to widen your range or for nowwill you concentrate on rings? Have you ever thought of bridal rings? For now, our main focus is rings in our two collections: Classic and Superb. The Classic 28mm line is characterized by a classic and timeless design. The ring consists of two main components: the ring and sapphire cabochon glass. The ring is made of 18ct gold and is embellished with 95 precious stones (1.59ct). The Superb 36mm line is characterized by a very distinct, vigorous and abundant design, reflected in a larger dimension. The rings consist of three main components: the ring, the bezel and the sapphire cabochon glass. The ring is made of 18ct gold or bronze. The bezel is made of 18ct gold and is embellished with two different pavé settings of precious stones: we have some limited-edition collections in the future and a charitable collection as I had previously mentioned. We have been successful with bespoke pieces which has given me great pleasure realising the dreams of my clients in each ring. Do you also plan tomake rings for men? Why not, men have dreams, too! I would like to target the male clientele by proposing a ring in line with his proportions in terms of form and design while maintaining the precious elements. What can we expect fromDreamboule in the foreseeable future? We have many exciting projects in the future. Always in keeping with the general theme of clean designs with both a jewellery and watch heritage, with a distinct and recognisable look. What are the three pieces of jewellery that a woman should own? That’s easy: ring, earrings and bracelet. What does the future hold, both in terms of personal life and in terms of business? The future looks great. We are working on new and exciting collections with a direct connection to the customer realising their dreams by creating their own unique and intimate rings. In 2019, if not Baselworld, it would be in Las vegas or vicenza, we will present an even more high-tech product line for which we will have a patented design. Top secret. Baselworld2018has represented the beginning of a newadventure in Dreamboule. An important benchmark that you know very well given your background in the watch industry. The first time I came to Baselworld was many years ago when I was a child accompanied by my father Carlo Crocco at the time when he was with Hublot (which he founded in 1979). In the following years, I returned to the fair for professional reasons when, in 2004, I moved from Milan to Nyon to work alongside Jean-Claude Biver and Ricardo Guadalupe when Basel was crucial in the launch of the Hublot Big Bang collection which had been in development for many years. The Big Bang collection launch represented a novelty in the watch industry targeting a customer with a unique and individual style. Do youmiss the world of watches? At the moment, no. Even though I am always thinking of future jewellery projects, there might always be the possibility of a dreamboule watch. Can you tell us about the quality of the jewels in theDreamboule rings? All the stones selected are natural. Some with faceted cuts and others flat, depending on the collection. All diamonds are certified. White diamonds are color GvSI. The dimensions of the base stones are quite generous with 31cts on average.