SimplyAbuDhabi XXXIII

1 4 8 S I M P LY A B U DH A B I W hen it comes to luxury shoes, one thing is certain: consumers are looking for style and comfort. but not only that. What makes a luxury shoe an object of desire is the emotion that the wearer can try every time he wears it. And Santoni knows it, and since its foundation in 1975 by Andrea Santoni, it puts the client and his desires at the centre of his artistic vision, together with the excellent craftsmanship that historically distinguishes the brand. over the years, Santoni has become one of the most famous symbols of ‘Made in italy’, known and appreciated all over the world. Today, with the founder’s son Giuseppe Santoni at the helm, there is the son Giuseppe Santoni, the brand continues to be projected towards the future, coming to make the dichotomy between tradition and innovation its strong point. The refined processing techniques, such as cutting, sewing and colouring strictly handmade are the inalienable dnA of the brand that is always projected towards the continuous satisfaction of its affectionate customers. Moreover, not least, it is the ecological aspect. Santoni makes the protection of the environment a distinctive feature of his personality: through the use of the best materials, with skins tanned with natural procedures, and an eco- sustainable headquarters. So, luxury could be ethically committed. but now, Santoni, once again has found a new way to express itself in a collection that winks at the most contemporary trend: the street style. Today the street style trend has also invaded luxury and there is a new attitude toward garments, which should be elegant but comfortable and dynamic, suitable for everyday life. For this season, Santoni expressed its core values with a campaign exploring the concept of beauty. Art directed and edited by Tony Chambers, the S/S 2019 campaign saw the involvement of 10 “creative ambassadors” who share the authentic spirit of the brand. Among them there were: Alberto Zontone, Amina Gaye Moroso, Atip Wananuruks, Charles Compagnon, Giulio Cappellini, Guglielmo Miani, Hannah Martin, dr James M. bradburne, Patricia Urquiola and Sofia SAnToni b y i v a n A l l e g r a n t i