SimplyAbuDhabi XXXIII

not to own products. no matter the age and nationality, our consumers are driven by experience, uniqueness and elegance. For the C Generation (Connected Generation) technology in no way substitutes for savoir-faire and savoir-vivre, it simply helps accessing it. For all these reasons, functionality is becoming more and more important to give a “reason why” to buy a garment. We work always on different details: for Spring/Summer 2019 one of the hits was the project called “Connected Style”. Two outerwear pieces that includes a special technology giving the customer the possibility to recharge wirelessly his mobile phone simply by putting it into the internal pocket. The project includes also 2 bags. Simply AbuDhabi: In terms of turnover, howmuch has the digital world influenced Corneliani since the last time we have talked about your new web site and its slogan “feel more”? Stefano Gaudioso Tramonte: nowadays, you cannot implement a strategy, if you don’t have an omnichannel approach. our e-commerce is part of a wider strategy that allows us to get in touch with our client and to tell our world about our dnA. in this sense, we can say that your primary goal in the short term was not to obtain who knows what economic gains, but anyway we were positively surprised by the reaction of our customers, above all on “light” categories such as sweaters, shirts, accessories etc. We continue to improve our online channel, and certainly, in a long-term strategy, we expected it to represent an important part of our turnover. Simply AbuDhabi: Should we expect new developments in connected wear? Stefano Gaudioso Tramonte: We are studying the evolution of this project, always putting the consumer at the core. Already, for the next Fall Winter 2019 the capsule collection has been expanded and it will include a car coat and a field jacket, both enriched with a power bank that allows you to recharge your phone and with a pair of wireless headphones integrated into the outerwear. Furthermore, a trolley made of semi-rigid technical material features a practical USb socket and a GPS geolocation device. We will try, as always, to amaze you.

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