SimplyAbuDhabi XXXIII

The living wall When does a TV stop being a TV? When it’s The Wall by Samsung. The new 146-inch stunner—The Wall—invokes a term as yet unfamiliar with the broader TV-buying audience: MicroLEd. How close together the Light Emitting diodes (LEds) are is what determines how good the resolution is. The Wall is .84 diodes, whereas most screens are 1.5. The result is other worldly, a hyper-real digital surface for TV, art and interactive experiences capable of changing an entire room. “it moves it out of just the home cinema consideration and into the home living space, where movable artwork is the key component,” says damon Crowhurst, European display business director at Samsung. “it’s no longer primarily a TV viewing screen, but it becomes an ambient creative experience—a moving feature wall.” The Wall is comprised of micro-tile technology (16 tiles per screen) which means it can be scaled to fit any space. Each tile can be removed and replaced making maintenance a doddle, and you can build and rebuild the Wall as often as you like. it has a 1,000-hour lamp, so if you used it 10 hours a day, it would be good for 20 years. “The TV viewing experience has now moved from a cinema proposition into a luxury living space,” says Crowhurst. “That’s where i think the experiential secret lies.” 1 6 7 S I M P LY A B U DH A B I