Simply Abu Dhabi XXXV

1 1 5 S I M P LY A B U DH A B I B rand positioning in the entertainment industry can play a vital part in the marketing magic for any luxury product. Whether it’s a particular car, coat, pair of sneakers, or in this case, a timepiece, the effect can be invaluable. The association of a brand with a certain character, or world, represents a unique opportunity for any brand. The special association with the world’s finest actors and blockbuster films can be priceless for brand enhancement and, in turn, make sales figures soar. When it comes to hotly anticipated blockbusters, none come bigger than a Quentin Tarantino feature film. Match that with one of the world’s most revered and adored leading role actors, Leonardo DiCaprio, and you have a heady recipe for success. Accordingly, the luxury Maison Chopard is understandably delighted to have the A-List legend wear a 36mm gold Chopard Classic wristwatch in Tarantino's ninth film, Once Upon a Time in Hollywood. The film was screened in official competition at the latest edition of the Cannes FilmFestival, for which Chopard has been an official partner since 1998. DiCaprio takes the central role of TV actor Rick Dalton in this historical drama, with none other than Brad Pitt playing his understudy, as Dalton tries to break away from small time TV fame to make it big in the Hollywood film industry. The watch on Dalton’s wrist is an elegant Chopard timepiece from the classic collection in 18-carat yellow gold. The stunningly simply white dial bears gilded roman numeral hour-markers. At its heart is a mechanical manual- winding movement with a power reserve of approximately 42 hours. It’s a 1970s classic, bearing some of the finest aesthetic codes of the era. Chopard is no stranger to the silver screen, or the red carpet for that matter, and Chopard watches are easily spotted being worn by actors, such as Colin Firth, Christoph Waltz and Richard Madden.