Simply Abu Dhabi XXXVI

2 4 9 S I M P LY A B U DH A B I S et in the iconic location of Yas Marina under the glow of a setting Arabian sun, the traditional season-closing Formula One Grand Prix in Abu Dhabi was undoubtedly the year’s best both on and off track. It couldn’t get much better unless perhaps you owned a Ferrari, in which case the “Formula One Etihad Airways Abu Dhabi Grand Prix 2019” experience was taken to a whole new level with the debut of “Casa Ferrari” in the Middle East for the first time. Based on the popular Casa Ferrari villa at the Pebble Beach Concours d'Elegance in Monterey, California; Ferrari Middle East turned the Yas Links Golf Club across the road from the race track into a replica of their home for three days to entertain Ferrari owners as part of a growing trend among exotic car manufacturers to immerse their customers into the full lifestyle experience. “A car is something tangible you see and feel when you drive it,” Ferrari Middle East’s General Manager, Giorgio Turri said. “When buying most types of car, you check the performance, the interior features and the technology but when you take delivery of a Ferrari you buy a dream and access to a certain lifestyle. Buying a Ferrari is the chance to be a part of our family,” he said. Being invited to exclusive track days or overnight drives to glamorous locations and VIP tours accessing areas that are normally off-limits to the public is just part of what Ferrari ownership in 2020 is about.