Simply Abu Dhabi XXXVI

2 5 0 S I M P LY A B U DH A B I “Aside from the driving pleasure and the emotions you get from a Ferrari, there is another element which is the Ferrari world that is not only about driving but about being a part of certain events whether that’s having the chance to become a race driver or visiting some amazing places. “We build a family that is based on their passion to the brand which may not necessarily be always connected to just the emotion of driving a certain model.” A prime example is Casa Ferrari which was the first time a major partner of Formula One had expanded its hospitality beyond the Yas Marina precinct, past the glamourous yachts and into a parallel world which encompassed more than just Formula One across the weekend. With reserved Ferrari parking, guests could leave their cars on-site, enjoy day-long entertainment or catch one of the many shuttles to the track where they could watch the F1 action live from the Paddock Club suite above pitlane. Elsewhere inside the circuit, guests soaked up the F1 atmosphere at the Casa Ferrari Lounge before returning to the Yas Links Golf Club where a selection of new Ferrari road cars were waiting for them to take for a spin around the island. “Casa Ferrari is not a party or a night club. In Italian, ‘Casa’ means home and that’s exactly what it was, a place where they could come and relax, live their passion, connect with us and drive our cars, allowing them to use this as their base during the Grand Prix weekend.” So far, the Casa Ferrari concept has only been used at the famous Pebble Beach Concours d'Elegance where for the past 50 years the world’s most desirable classic cars have been displayed and judged on the lawns of the Pebble Beach Links Golf Club. In recent years Casa Ferrari has become a staple of the Carmel Car Week celebrations in Monterey leading up to the announcement of the Concourse winners and based on popular demand, it has expanded offshore with the Abu Dhabi GP being its first location outside the USA. “We have many opportunities to get clients and their friends behind the wheel, but we also have other activities which are designed to give a taste of the Ferrari experience especially to those who are new to the brand or are prospective clients.” A recent example was the celebration of the Scuderia Ferrari’s 90th anniversary where VIP guests were flown to the factory in Italy for the party. Called “Universo Ferrari,” it was also an opportunity to show two newmodels ahead of the world’s media, hear from senior management about the direction