SimplyAbuDhabi XXXVII

118 | SIMPLY INFLUENTIAL And in a larger sense, they’re also fascinated with the influence beauty has in all of our lives. To that end, Santoni partners with brands – each of which epitomises beauty in its sphere of influence – that share their philosophy and quest for perfection. Exclusive collaborations with Mercedes AMG, IWC Schaffhausen and Rubelli have all brought the Santoni’s mastery into focus by applying it to sports cars, fine watches and precious fabrics, respectively. Santoni has continued its exploration on the concept of beauty with the third chapter of its ongoing ‘On Beauty’ project. ‘On Beauty’ features a group of creative ambassadors from these partners, as well as other artists, who share the values and authentic spirit of the Santoni brand. Recognised and renowned in their individual professional fields, these creators of beauty similarly encapsulate elegance, style and grace. The campaign represents a truly unique portfolio of images and short films, created by legendary photographer Koto Bolofo, art directed and edited by Tony Chambers. Each of the ambassadors was presented with the question of what true beauty means: Are you born with beauty or can it be acquired? Where do you find beauty? Is beauty an absolute or open to interpretation? Is beauty permanent? The On Beauty project documents distinctive and insightful thoughts and opinions from some of today’s leading influencers, and prompts us all to ask ourselves what true beauty means to us. The Santoni #makersofbeauty ambassadors are Charlie Casely-Hayford , Menswear Designer; Christoph Grainger-Herr , CEO of IWC Schaffhausen; Dara Huang , Architect and Designer; Gesa Hansen , Interior Designer; Nicolò Favaretto Rubelli , CEO of Rubelli; and Tobias Moers , Chairman & CEO of MERCEDES-AMG. SIMPLY INFLUENTIAL | 119 Charlie Casely-Hayford , Menswear Designer Maker of Beauty Beauty isn’t something that I actively search for or strive to find in things. I think quite often it finds you when you are least expecting it.