SimplyAbuDhabi XXXVIII

In 2016, innovative Belgian designer Charles Kaisin created an installation comprising 2,500 miniature origami pieces, all made from silver paper folded into the shape of the Spirit of Ecstasy; pieced together, they recalled the iconic figurine. The marque’s longstanding relationship with the art community has been further strengthened through MUSE, The Rolls-RoyceArt Programme. As part of this unique initiative, the biennial Spirit of Ecstasy Challenge invites established and emerging creative practitioners to re-imagine her distinctive form in a material and manner of their choosing. Looking into the future In 2020, the Spirit of Ecstasy took on a new life and appearance as part of a wider update of the Rolls-Royce brand identity. Known as The Expression, she appears ethereal and regal, yet with a highly contemporary, technological edge that reflects the company’s vision as a modern House of Luxury. Simply Abu Dhabi | 239