SimplyAbuDhabi XLII

C reative changes can inspire brilliant changes. For an outstanding example of this notion, look no further than Bell & Ross’ new version of its emblematic BR 03 watch. The re- imagined BR 03 shares similarities with the original, which embodies Bell & Ross’ identity and style, but has been taken to a higher level by means of a sophisticated evolution. Since the inception of Bell & Ross in 1994, the brand has proudly been the ultimate reference in the field of aviation watches, by meeting the demands of professional users in extreme conditions. Its design principles are inspired in aircraft cockpits and aeronautical instrumentation, which ensures first-class performance. Legibility, functionality, precision and reliability are guaranteed in every Bell & Ross watch. Not only is the brand a benchmark in the world of professional aviation watches, it is also respected for epitomising the spirit of refinement and good taste. With the latest evolution, Bell & Ross surprises us by revisiting its worldwide identifiable case. Its legendary “circle within a square, held by four screws” that is reminiscent of the silhouette of cockpit clocks, was a brilliant bid. The story goes like this: the BR 01 made its appearance in 2005 with an imposing 46 mm case. In 2006, the 42mm model was launched with great success. In 2023 the BR 03 amazes us, once again, with a 41mm case and other remarkable features. Same spirit, striking new proportions In the universe of watchmaking design, every millimetre counts. Enlarging or reducing a case is a serious matter. Designers often prefer to start over, rather than altering an iconic model. Bruno Belamich, Bell & Ross’ co-founder and Creative Director, who knows about impeccability, says: “With the new BR 03, we modified the proportions of the collection by respecting its canons. Our goal was to preserve the identity that has made the BR 03 so successful, while adapting it to the new times and maintaining its allure.” The slightly smaller dimensions of the case – 42 mm to 41– are delicate and powerful at the same time. They are immediately perceived by the eye and change the look and feeling of the watch. This is enhanced by the lugs, which have now changed from 4.5 mm to 4mm. These transformations reflect an exciting and newfound rhythm. Design andmovement taken to a higher level The evolution of the BR 03 includes a narrower rubber strap and a new automatic movement: the BR-CAL.302, which introduces an extended power reserve of 54 hours. This implies the watch can be left unused and will display the exact time two days later. The vibrant and breath-taking BR 03 collection is novel and classic at the same time. The brand’s iconic models are now powered by the latest automatic BR-CAL.302 calibre and are also water- resistant to 100 metres. It presents three models in Bell & Ross’ black case: Black Matte, Phantom and Heritage, with a resolutely retro look. And there are three versions in polished steel – Black Steel, Blue Steel and Golden Heritage – with black, blue and brown dials, respectively. The latter surprises us with a new tone that evokes a trendy vintage spirit with the Heritage concept at its heart. The collection is enriched with a Copper dial model; the uniquely attractive dial of the BR 03 Copper is achieved through a galvanization process and is enhanced by engraved black numerals and indexes that give it further depth. It has blue metallic hands that provide an original and charming retro look with a modern twist. Finally, the BR 03 Military Ceramic combines a matte black ceramic case with a khaki dial. This powerful watch is boldly positioned as a military-inspired timepiece that has also influenced Bell & Ross since its beginnings. The excellence of the past has inspired the present with the refined evolution of an icon. The brand never ceases to amaze. Loyal to its codes, stylish, functional and easy to read, these watches confirm Bell & Ross’ know-how in the field of professional watchmaking. Simply Abu Dhabi | 195