SimplyAbuDhabi XLIII

The Turath Collection The stunning 6-piece Turath Collection ushers in a new chapter for the brand. Turath, which means heritage in Arabic, is Azza Fahmy Jewellery’s modern interpretation of various cultures, seamlessly fusing modernity with heritage, showcasing a timeless beauty that can only be best suited for someone of similar grandeur – for instance, the exquisite Lebanese actress, Carmen Bsaibes. Collaborating with Bsaibes, a friend and ambassador for the brand, was the ideal choice. Her effortless grace and charm perfectly complement Azza Fahmy’s reinterpretation of signature pieces. Bsaibes said of the collaboration, “I’ve always admiredAzza Fahmy for her identity and authenticity. In 2008, duringmy first filming experience in Cairo, I got my first Azza Fahmy piece—a beautiful, adorned ring with the inscription, ‘smile and the world will smile back’. Now, 15 years later, I am thrilled to collaborate with Azza Fahmy on this new line.” Head Designer at Azza Fahmy, Amina Ghali, said “Working on this campaign with Carmen came naturally to us since we felt that this collection, which is modern and bold yet simple to wear, was ideal for her as she radiates grace, beauty, and elegance.”” This collection transports you to vibrant realms of heritage, where each piece is meticulously handcrafted to pay homage to the timeless beauty of jewellery. It combines Azza Fahmy’s signature elements and techniques—like the roman chains—as well as words and poetry by Abdel Rahman el-Abnudi. This reverence for story telling is a commemoration of Azza Fahmy andAmina Ghali’s years of research and travels around the globe. Both designers have channelled their reverence for different cultures and translated it into wearable art of the highest order. Simply Abu Dhabi | 213