SimplyAbuDhabi XLIII

B ijouQ, synonymous with luxury and sophistication in the world of fine jewellery, proudly presents its latest masterpiece – the captivating ‘La Duna’ collection. This extraordinary ensemble transcends mere adornment; it is an exquisite tribute to the timeless allure of desert landscapes, a celebration of elegance, and an emblem of enduring refinement. The driving force behind BijouQ is founder M. Kerdi’s relentless pursuit of knowledge. Kerdi discovered his passion for design 25 years ago working as a bespoke tailor in his own atelier. In 2006 he began studying at the International Gemological Institute and realized his true calling: jewellery. After years running a company that produced jewellery for brands around the world, Kerdi noticed a void in the market for exceptionally high-quality jewellery. He launched his brand BijouQ in 2017 to fill this void and has never looked back. Kerdi’s vision has always been to create a brand that is known for its quality. To him, the name of his brand needed to display that. “Bijou” inspired by the French “Jewel” and the “Q” for “Quality” was the ideal fit. ”BijouQ was the perfect name for what I wanted to represent in my brand… a small, elegant, and highly prized piece of delicate workmanship.” In the ‘La Duna’ collection, each piece is a testament to the artistry and craftsmanship that define BijouQ. Inspired by the mesmerizing dance of desert sands, these creations reflect the rhythmic patterns and subtle nuances of the arid landscape, capturing the essence of nature’s sublime beauty. To wear ‘La Duna’ is to embody grace and sophistication, to be enveloped in the luxury of understated elegance. This collection beckons you to embark on a journey of unparalleled glamour, to embrace the spirit of the desert and revel in its timeless allure. With ‘La Duna’ by BijouQ, you are not just wearing jewellery; you are making a statement of refined taste and unparalleled style. In the realm of BijouQ, every piece is a testament to masterful craftsmanship, meticulously created in 18K gold and adorned with brilliant-cut diamonds, an array of precious gemstones, and customcabochons expertly cut in-house. BijouQ’s unwavering commitment to using only the highest quality natural materials ensures that each creation stands as a beacon of excellence in the realm of fine jewellery. Elevate your jewellery collection to new heights with the ‘La Duna’ collection from BijouQ. Discover the epitome of sophistication and luxury, inspired by the golden sands of the desert. ‘La Duna’: BijouQ’s Artistic Homage to Desert Opulence 220 | Simply Abu Dhabi