SimplyAbuDhabi XLIII

On a more personal note, among the myriad of luxurious experiences and amenities Rixos Hotels offer, which elements do you hold in the highest regard? Additionally, within the United Arab Emirates, which Rixos property do you find most captivating, and why? Oh, among the smorgasbord of opulence that Rixos lays out, the element I hold in highest esteem? It has to be the ‘Do Not Disturb’ sign. A five-star shield that lets you turn a suite into a hermitage where the most pressing engagement is an appointment with your pillow. It’s the guardian of solitude in a sea of luxury. As for the property that steals the spotlight in the UAE, it’s like asking to pick a favourite star in the sky. But if I must, Rixos Premium Saadiyat Island—it’s less of a hotel and more of a stage, where the sand meets the sea in a dance so mesmerising, you’d swear the waves have been practising for centuries. It’s where luxury doesn’t just whisper; it sings operas at dawn and recites poetry at dusk. Why? Because amidst the dunes and domes, it’s where every guest feels like royalty. Rixos Hotels are renowned for their unique All-Inclusive – All Exclusive model, setting them apart in the luxury hotel sector. Could you enlighten us on the transformative aspects of this model that have been pivotal in redefining luxury hospitality? Imagine if every aspect of luxury was not a choice but a given. The ‘All-Inclusive – All Exclusive’ model is our declaration of revolution in luxury hospitality. This visionary approach allows us to offer unparalleled abundance and variety in experiences tailored to the individuality of our guests. It’s about redefining luxury as a realm where every desire is anticipated and catered to, where the journey of each guest is as unique and memorable as the destinations we create​ . This model is our magnum opus, transforming the mundane into the extraordinary, ensuring that luxury at Rixos is as boundless as the imagination of our guests. In a way, the All-Inclusive – All Exclusive model at Rixos is like having a golden ticket to Willy Wonka’s factory, but instead of chocolate rivers, you’re wading through an endless stream of pampering, gourmet dining, and experiences so plush, you’ll feel like you’re wearing the hotel’s bathrobe long after you’ve checked out. UnderAccor’s umbrella, Rixos has been positioned as a benchmark for the All-Inclusive model, influencing other brands within the group. How crucial is it for you, and the Rixos brand, to be recognized as pioneers in this innovative business approach? Being recognised as pioneers is not merely an accolade; it’s a responsibility that drives us to push the boundaries continuously. Our role under Accor’s umbrella as benchmarks for the ‘All-Inclusive’ model is a testament to our innovative spirit. Our adventurous spirit has sculpted this role, challenging the status quo and heralding a new era where ‘All-Inclusive’ is synonymous with ‘unprecedented luxury’. It’s not just an honour; it’s the wind beneath our wings, inspiring us to soar to new heights of innovation and guest delight. It’s crucial for Rixos to wear the pioneer badge proudly, not just pinned to our lapels, but emblazoned across our sky-high standards. Our brand doesn’t just walk the walk; we sashay down the runway of hospitality, turning heads and setting trends. It’s a mix of pride and a dash of ‘watch and learn, folks,’ as we set the bar so high, even pole- vaulters are asking us for tips. 242 | Simply Abu Dhabi