SimplyAbuDhabi XLIII

The success of the All-Inclusive model is evident, reshaping guests’ expectations and experiences. Could you delve deeper into the philosophy behind this model, and how it aligns with the luxury market’s evolving dynamics? Our ‘All-Inclusive’ philosophy is like the North Star, guiding travellers to a realm where luxury is boundless. At the heart of it is a simple yet profound belief: luxury should be limitless. It’s about creating an ecosystem where guests are free to explore, indulge, and experience without boundaries. This philosophy not only aligns with the luxury market’s evolving dynamics but sets a new benchmark for what guests can expect from their travel experiences​ . This model doesn’t just meet expectations, it expands them, transforming aspirations into realities that delight and surprise. Rixos boasts an impressive portfolio of All-Inclusive resorts across various geographies. How many of these resorts are currently operational, and which regions have you found to be the most receptive and successful? Rixos proudly showcases a dazzling constellation of 35 operational all- inclusive resorts, casting a luxurious spell across Europe, Central Asia, the Middle East, and Africa​.​ The warmth of the Middle East, with its blend of tradition and modernity, has proven to be exceptionally fertile ground for our all- encompassing luxury ethos. The region is like a luxury sponge, soaking up our All-Inclusive model with a voracious appetite. It’s as if we whispered sweet nothings into the desert wind, and it whispered back, “More, please.” The warmth here doesn’t just come from the sun; it’s in the hearts of our guests, who’ve embraced our concept with open arms and wide smiles, leaving us blushing with pride and a little sun-kissed. The Middle East will always be a tapestry of tradition and innovation, and this resonates with our ethos. It embraces our brand with the warmth of a thousand suns. We will continue to expand in the region. Multiple projects will come to life in the UAE and Saudi Arabia by 2025. The expansion of Rixos Hotels, including the recent unveilings in Doha and Abu Dhabi Marina, under the All-Inclusive umbrella, marks an exciting phase for the brand. What insights can you share about these new properties and the experiences they offer? Our recent unveilings are not just expansions but declarations of luxury redefined. Our expansion is akin to the unveiling of rare gems, each with its own lustre and story. Doha and Abu Dhabi Marina are our latest masterpieces, offering an oasis of indulgence. Each property is a microcosm of our ethos, blending local allure with our signature all- inclusive luxury. Think of these as your personal Aladdin’s lamp, ready to fulfil your every wish, from gourmet dining to bespoke spa journeys. These new chapters promise not just a stay, but an odyssey of the senses, a personal fairy-tale where every wish is granted with the grace and grandeur that is our signature. Simply Abu Dhabi | 243