SimplyAbuDhabi XLIII

Looking toward the horizon, what visionary plans can we anticipate from Rixos in the coming years, as you continue to redefine luxury and hospitality in the United Arab Emirates and beyond? ANSWER: Looking ahead, Rixos is not just stepping into the future; we are creating it. What I mean by that is, the Rixos odyssey is charting new territories, not just geographically but conceptually. Envision resorts that are not mere places to stay but portals to uncharted experiences: cultural, technological, and experiential. We are sculpting a future where each visit to Rixos is akin to discovering a new dimension of luxury, one that transcends traditional definitions and welcomes you into narratives of wonder and innovation. Our roadmap includes expanding our geographical footprint and pushing the boundaries of the all-inclusive concept. Imagine resorts that not only offer luxury but also serve as gateways to cultural immersion and technological marvels, crafting a future where every stay is an epic tale of discovery. That’s why our plans for expansion in North America, the Far East and Africa are coming together slowly but surely. The concept of wellness has been redefined in recent years, with guests seeking not just physical but also mental rejuvenation. How has Rixos Hotels responded to this shift, and what unique wellness experiences can guests anticipate during their stay? Wellness at Rixos transcends the conventional. It is more like a holistic enhancement. We’ve responded to the holistic wellness revolution by creating sanctuaries that cater to both the body and mind. Our wellness experiences are not just about relaxation but about transformation— where guests can embark on journeys of self-discovery and renewal. We’ve curated sanctuaries that honour both the corporeal and the cerebral, offering experiences that are as transformative as they are tranquil. Guests can look forward to a wellness odyssey that not only rejuvenates but also redefines the very concept of well-being, inviting them on a journey to the pinnacle of personal harmony. I think our spas don’t just whisper tranquillity but serenade you with it. Picture a Turkish Hammam that’s like a time machine, where each steam cloud takes you back to a more serene era. Yoga sessions don’t just stretch your body; they stretch the very fabric of your well-being. And mindfulness retreats where you can meditate so deeply, you’ll find the inner peace of a monk with the comfort of a sultan. The culinary journey is an integral part of the luxury hotel experience. Rixos Hotels are known for their exceptional dining offerings. How do you curate the culinary experiences across your properties, and could you share a personal favourite dining experience within the Rixos portfolio? The culinary journey at Rixos is a feast for the senses. Each dish tells a story, each flavour a memory. At Rixos, we pay extra attention to our A La Carte restaurants. They prepare dishes like a masterstroke of culinary art. We curate our dining experiences with the precision of a gallery curator, ensuring each dish is a pièce de résistance that speaks to the palate. The Turkish-inspired feasts that pay homage to our roots while enchanting the global palate always win for me. There are so many that one can experience like that. My personal favourite is an intimate seaside dinner at Rixos Premium Saadiyat Island, where the symphony of waves accompanies the gastronomic ballet, creating a harmony that tantalises the taste buds and nourishes the soul. Digital innovation plays a significant role in enhancing guest experiences in today’s hospitality industry. Can you discuss any ground-breaking digital initiatives Rixos has implemented or plans to implement, aimed at enriching the guest journey further? In the digital arena, Rixos leads with innovations that transform guest experiences. From virtual concierges to AI-driven personalization, we’re not just keeping up with the times; we’re setting the pace. Our goal is to ensure that the luxury of tomorrow is at your fingertips today. I personally believe harnessing the power of digital wizardry to create a seamless and enriched guest journey is crucial. We’re pioneering 244 | Simply Abu Dhabi