SimplyAbuDhabi XLIV

In a stunning convergence of horological artistry and cinematic elegance, Longines unveils its latest campaign, featuring the inimitable Kate Winslet, the brand’s esteemed Ambassador of Elegance. This captivating visual narrative serves as a resplendent backdrop for the brand’s audacious new timepieces, each a testament to Longines’ commitment to refined craftsmanship. Set against the majestic canvas of a pristine coastal landscape, the campaign transcends the mere showcasing of timepieces. Instead, it delves into the very essence of temporal philosophy, exploring Kate Winslet’s profound and personal concept of time. The actress, known for her nuanced performances and timeless grace, embodies a sentiment that resonates deeply with the Longines ethos: Time... to just, be. The visual tapestry of this horological odyssey has been woven by the masterful lens of Greg Williams, a photographer of international renown. Williams, celebrated for his ability to capture the ineffable qualities of his subjects, brings his considerable talents to bear in this campaign. His approach is one of understated brilliance, capturing Kate Winslet’s innate elegance in a manner that is both natural and authentic. The resulting imagery is a harmonious blend of the rugged coastal beauty and Kate Winslet’s timeless allure, creating a visual narrative that speaks to the core of Longines’ philosophy. Each frame is a masterpiece in itself, showcasing not just the exquisite timepieces, but also the intangible quality of elegance that Longines has cultivated for generations. This campaign stands as a testament to Longines’ understanding that true luxury transcends the mere passage of time. It is about the moments we choose to cherish, the pauses we take to reflect, and the elegance with which we navigate life’s journey. Through Kate Winslet’s embodiment of these ideals and Greg Williams’ artistic vision, Longines reaffirms its position at the pinnacle of horological excellence and timeless sophistication. Kate Winslet M I N I D O L C E V I T A Simply Abu Dhabi | 159