SimplyAbuDhabi XLIV

A s a universal symbol, the rose means so many things to so many different people. The flower itself holds all the powers of nature within its petals. A beauty to the eyes and a wonder to smell. Almost every day, we encounter the notion of the rose: in décor, haute couture, bonbons, the variations are endless… The true rose, however, remains elusive. How many times have we smelled a real rose? One that can steal people’s hearts and captivate their minds? Henry Jacques’ Rose For almost half a century, Henry Jacques has been crafting the world’s finest essences by virtue of its immense savoir-faire, re- specting traditions whilst never ceasing to innovate. With begin- nings as a bespoke house in France, the Maison has created an endless array of fragrances over the years in keeping with its art of living philosophy and constant quest for perfection. Henry Jacques’ journey has been filled with roses. Each with its own personality and secrets. For decades, roses have been a con- stant in our atelier, and perfume lovers have longed for our rose creations. Last spring was a turning point: we met a rose like no other, one we did not know existed. As with all great artistic encounters, it felt like destiny, and from it a burst of inspiration and creativity was born... Thrilled by new concepts, always on a quest to innovate, HJ has developed a new collection made from its first very own rose harvest, grown on the land of its newAtelier in the South of France. Its name, Collection de l’Atelier, echoes the painter’s atelier where dreams take shape. This collection might be HJ’s purest form of creativity, bottled. ANew Colour To Our Palette The HJ Rose de Mai absolute, extracted from the 2023 harvest, is unprecedented, very elegant, soft, and as natural and pure as it comes. It was like discovering a new colour.Anew genesis that plunged HJ into an ocean of possibilities. So bright it drove HJ to multiple com- positions, like a painter would have created many shapes, forms, and eventually, pieces of art. After much consideration, this magnificent absolute gave rise to three creations, a limited-edition trio born of Henry Jacques’ sa- voir-faire and innovation, presented alongside each other in a hand-crafted chest. Collection de L’Atelier, limited to just 500 piec- es, will never be recreated. The first perfume is pure and celebrates the colour - HJ Rose de Mai absolute - in all its glory, as Yves Klein celebrated his blue. The second and the third are bolder, fruits of journeys of trial and error, association, superpositions, cuttings – two fragrances comparable Simply Abu Dhabi | 247