SimplyAbuDhabi XLIV

For the first time ever, clients are now able to extend their Bespoke commission beyond the physical world and into the digital architecture that underpins SPIRIT. Inspired by the marque’s clients’ love of bespoke timepieces, the colour of the dials can now complement the interior hue of the motor car. As with all Rolls-Royce motor cars, Spectre’s interior suite offers clients near-infinite Bespoke possibilities. The all-new front seat design has been inspired by British tailoring, with lapel sections that can be rendered in contrasting or matching colours to the main base. Bespoke stitching, embroidery and intricate piping has, as ever, been considered in their inception. All-AluminiumArchitecture of Luxury 2003 saw the first Goodwood-era Phantom, built upon its own Bespoke architecture. This renaissance of the brand was Rolls- Royce 1.0. Following this, the ‘Architecture of Luxury’ was conceived – a new, highly flexible all-aluminium spaceframe architecture, and visionary feat of engineering, that could be tailored for electric drive, as well as today’s Phantom, Cullinan and Ghost models, and Coachbuild projects. This expansion of the marque’s offering was Rolls-Royce 2.0. The ability to tailor the Architecture of Luxury for electric drive was a fundamental consideration when it was first conceived. How- ever, it is only now that electric drive technology is advanced enough to fulfil the Rolls-Royce experience. The introduction of a fully electric powertrain and Decentralised Intelligence into the marque’s portfolio represents Rolls-Royce 3.0 and the beginning of the bold new all-electric era. By ensuring from the outset that the Architecture of Luxury could be tailored to the requirements of an all-electric Rolls- Royce, the marque’s engineers ensured the continuity of experience from its current portfolio. Indeed, the inherent flex- ibility of the architecture and ease of integration of an electric powertrain has freed engineers, designers, and craftspeople to focus on the quality of experience, authenticity of design, and innovation in Bespoke. Planar Suspension In testing Spectre, the process included extreme driving con- ditions – from Sweden, at temperatures as low as -40 degrees centigrade, to Southern Africa, in temperatures of up to 55 degrees centigrade. Yet, 55% of testing is taking place on the very roads that many production Spectres will be driven on. Of particular significance was the French Riviera. It was on the Côte d’Azur that Spectre’s digitally integrated evolution of the renowned Planar suspension system was finalised. Planar suspension is an orchestra of systems with precisely defined responses to driver inputs and road conditions, made possible by the latest software and hardware developments, delivering Rolls-Royce’s hallmark ‘magic carpet ride’. Using a suite of new hardware components and leveraging Spec- tre’s high-speed processing capabilities, the Planar system can decouple the car’s anti-roll bars allowing each wheel to act independently, preventing the rocking motion that occurs when one side of a vehicle hits an undulation in the road. This also reduces high-frequency ride imperfections caused by shortcomings in road surface quality. Spectre is more than a motor car. It is a statement of intent and a symbol of a bright, bold future as Rolls-Royce progresses into an all-electric era. Simply Abu Dhabi | 267