SimplyAbuDhabi XLIV

O ne of Caroline Scheufele’s most distinguishing achievements thus far at Chopard has been the remarkable relationship between the Maison and the legendary film festival. Ever since Cho- pard’s Co-President and Artistic Director Caroline Scheufele redesigned the legendary Palme d’or in 1997, the Maison’s workshops have enjoyed the ex- clusive privilege of crafting all the trophies awarded at the Festival’s closing ceremony. Official partner to the Cannes Film Festival since 1998, Chopard’s presence is undeniably dynamic at the two-week annual event on France’s famed Côte d’Azur. In May of each year, Chopard’s Haute Joaillerie workshops showcase the full extent of their cre- ativity and expertise at the Maison’s legendary Red Carpet Collection, which has established itself over the decades as the most eagerly awaited event in the Maison’s jewellery calendar. Designed by Caroline Scheufele to adorn actresses on the red carpet of the Cannes Film Festival, it has become a not-to-be- missed event featuring a line-up of new jewellery pieces corresponding to the venerable film festival’s edition number – for example, 77 creations inspired by the world of Fairy Tales for the 77 th annual fes- tival. This creative and technical challenge results in a collection rolled out each year in constantly reinvented forms, brilliantly illustrating Caroline Scheufele’s love for cinema and for the Cannes Film Festival. 70 | Simply Abu Dhabi