SimplyAbuDhabi XLIV

Each year, Chopard turns the spotlight on an actor or actress enjoying a promising start to their career by presenting them with the Trophée Chopard. The trophy, designed by Caroline Scheufe- le herself, is handed over by a prestigious godmother during the Cannes fortnight; since 2001 the prize has been awarded to vari- ous rising stars in international cinema, such as Marion Cotillard, Diane Kruger, Léa Seydoux, and Florence Pugh. Through this accolade, the Maison – in association with the Cannes Festival – reaffirms its unconditional support for creative filmmaking. The supreme distinction at the Festival is of course, the highly prized and prestigious Palme D’or trophy - awarded to the cine- matic gem chosen by the jury, epitomises the nature of the master- pieces it rewards: genius, patience and precision delivered by the expert hands of skilled artisans. The love affair between Chopard and cinema began in 1997, when Caroline Scheufele crossed paths with Pierre Viot, then President of the Cannes Festival. In a diz- zyingly serendipitous twist of fate, Caroline Scheufele was asked to redesign the Palme and carried off the previous model in her handbag. In Geneva, she completely recreated the volumes, mak- ing it lighter for added depth and relief. The Palme d’or is entirely made of Fairmined-certified ethical gold, a unique feature that sets it apart from all other film trophies. It is also a subtle expression of Chopard’s determined commitment to sustainable luxury, in which art, ethics and aesthetics are so inextricably intermingled - inspired by Nature with its constant movement and undulations, the Palme d’or – like so many of the Manufacture’s Haute Joaillerie cre- ations – took on new life under the impetus of Caroline Scheufele. 72 | Simply Abu Dhabi