SimplyAbuDhabi XLIV

A He art o f Go l d : P i on e e r i ng E th i c a l L u xury P erhaps Caroline’s most enduring legacy will be her unwavering commitment to ethical luxury. Under her stewardship, Chopard has emerged as a trailblazer in the use of sustainably sourced materials, setting new standards for social and environmental responsibility in the luxury sector. Her chance encounter with Livia Firth in 2011 sparked a revolution in Chopard’s approach to sourcing and production. The creation of a collec- tion crafted entirely from Fairmined certified ethical gold and responsibly sourced diamonds was more than a business decision; it was a declaration of values, a commitment to a future where luxury and ethics go hand in hand. Caroline’s vision of ethical luxury extends to every aspect of Chopard’s production. Since 2018, all Chopard watches and jewellery have been craft- ed from 100% ethical gold, a testament to her unwavering commitment to sustainability and social responsibility. As Caroline Scheufele continues to guide Chopard into the future, her legacy is already secure. She has transformed a respected watch manufacturer into a global icon of luxury, bridging the worlds of horolo- gy and jewellery with unparalleled grace and vision. 82 | Simply Abu Dhabi