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I n the rarefied echelons of automotive excellence, where the roar of finely-tuned engines meets the pinnacle of Italian design, one luminary stands at the helm of the most iconic marque in motoring history. Benedetto Vigna, the illustrious Chief Executive Officer of Ferrari, embodies the very essence of innovation and tradition that has propelled the Prancing Horse to unparalleled heights of glory. Vigna ascended to the zenith of Ferrari’s corporate structure with a pedigree as im- pressive as the vehicles that bear the legendary Scuderia shield. His journey to the position is a testament to his harmonious fusion of scientific acumen and entrepre- neurial prowess. Born in the sun-drenched landscapes of southern Italy, Vigna’s formative years were steeped in the rich tapestry of a culture that reveres both artisanal craftsmanship and cutting-edge technology. This dichotomy would come to define his approach to leadership, blending the time-honoured traditions of Ferrari with the relentless pursuit of innovation. Upon assuming the mantle of Ferrari CEO, Vigna embarked on a transformative od- yssey, steering the storied marque through the turbulent waters of electrification and digitalization. His vision for Ferrari transcends the conventional boundaries of au- tomotive manufacturing, encompassing a holistic approach that melds performance, luxury, and sustainability into a singular, breathtaking entity. Under Vigna’s astute stewardship, Ferrari has accelerated its foray into the realm of hybrid and electric powertrains, without compromising the soul-stirring perfor- mance that is the hallmark of the brand. This delicate balancing act between tradition and innovation is perhaps best exemplified by the SF90 Stradale, a technological tour de force that marries a twin-turbocharged V8 engine with three electric motors, delivering a symphony of power that is as environmentally conscious as it is exhil- arating. Vigna’s vision extends beyond the confines of the racetrack and the production line. Recognizing the evolving nature of luxury and the importance of brand diversifica- tion, Vigna has spearheaded initiatives to expand Ferrari’s presence in lifestyle and experiential realms. From haute couture collections to bespoke travel experiences, he has ensured that the Ferrari mystique permeates every facet of the discerning connoisseur’s life. In the realm of motorsports, where Ferrari’s legacy is writ large in the annals of Formula One history, Vigna has rekindled the competitive fire that has long been the beating heart of the Scuderia. His strategic acumen and unwavering commitment to excellence have breathed new life into Ferrari’s racing program, setting the stage for a resurgence that promises to add new chapters to the marque’s storied racing heritage. Vigna’s leadership style is characterized by a rare combination of analytical rigor and creative flair. He approaches challenges with the precision of a scientist and the imagination of an artist, a duality that mirrors the very essence of Ferrari itself. His ability to navigate the complex interplay between performance, luxury, and sustain- ability has positioned Ferrari at the vanguard of the automotive industry’s paradigm shift. Under his guidance, Ferrari has embraced digitalization with gusto, integrating ad- vanced technologies into every aspect of vehicle development and customer experi- ence. From artificial intelligence-enhanced performance optimization to immersive virtual reality design processes, Vigna has ensured that Ferrari remains at the cutting edge of technological innovation. Yet, amidst this relentless pursuit of progress, Vigna remains acutely aware of the weight of history that accompanies the Ferrari name. He serves as a custodian of a legacy that spans decades, honouring the vision of Enzo Ferrari while steering the company towards a future that the great man could scarcely have imagined. Vigna’s impact extends beyond the confines of Ferrari, reverberating throughout the automotive industry and beyond. His leadership has set new benchmarks for excel- lence, challenging competitors and inspiring collaborators alike. In an era defined by rapid technological advancement and shifting consumer preferences, Vigna stands as a beacon of innovation, guiding not just Ferrari, but the entire luxury automotive sector towards a future that is as thrilling as it is sustainable. Whatever the future holds, one thing remains certain: with Benedetto Vigna at the helm, Ferrari will continue to push the boundaries of what is possible, creating vehi- cles that are not merely means of transportation, but expressions of the highest ideals of human ingenuity and passion. In Vigna, Ferrari has found a leader who embodies the perfect synthesis of scientific acumen and artistic vision, a custodian of legacy and a harbinger of innovation. As the sun sets on the rolling hills of Emilia-Romagna, casting a golden glow over the Ferrari factory, one can almost hear the whisper of history mingling with the promise of the future. In this twilight moment, Benedetto Vigna stands as a colossus, bridging the gap between Ferrari’s illustrious past and its boundless future, ensuring that the Prancing Horse will continue to gallop at the forefront of automotive excel- lence for generations to come. 86 | Simply Abu Dhabi