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S ince the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform, and feel. This premier auto brand is rooted in its rich heritage, innovative engineering, and unique design philosophy. Lotus has built its reputation on the principle of “simplify, then add lightness,” a philosophy championed by its founder, Colin Chapman. This focus on lightweight construction allows for superior handling and performance, even with smaller engines. As a result, Lotus has a storied history in motorsport, particularly in Formula 1, where it has achieved significant success. Innovations such as ground-effect aerodynamics and advanced suspension systems were introduced by Lotus, revolutionizing racing and influencing the automotive industry as a whole. This racing heritage contributes to the brand’s prestige and its association with high performance. As a boutique manufacturer, Lotus produces a relatively small number of cars compared to mass-market brands. This limited production enhances the brand’s exclusivity and appeal among enthusiasts who value rarity and craftsmanship, while a driver-centric philosophy means that Lotus cars are designed with the driver in mind, offering unparalleled responsiveness, balance, and engagement. The focus on creating a pure driving experience will appeals to car enthusiasts who prioritise connection and control over luxury or automation. Now, in exciting news for motoring enthusiasts in the region, Adamas Motor Group, the official dealer of Lotus Cars in the United Arab Emirates, has officially introduced the 2025 Lotus Emeya hyper-GT - one of the fastest electric GTs in the world. The new Emeya follows in the footsteps of Lotus’ commitment to innovation, and joins the range as a next-generation all- electric lifestyle vehicle to support Lotus’ vision of becoming an all-electric global luxury brand. This revolutionary Simply Abu Dhabi | 245