SimplyAbuDhabi XLV

M organ Motors is renowned for its rich heritage, handcrafted cars, and unique approach to automotive design, setting it apart as a truly special automaker. Established in 1909, Morgan is one of the oldest independent automakers in the world. It has remained a family-owned business for much of its history, fostering a deep sense of tradition and continuity. Every Morgan car is meticulously handcrafted at the company’s historic factory in Malvern, England. Skilled artisans spend hundreds of hours on each vehicle, ensuring a level of craftsmanship that is rarely found in the modern automotive industry. Celebrated for their retro aesthetics, Morgan cars blend vintage charm with modern engineering. Iconic models - like the Morgan Plus Four - feature classic lines reminiscent of the heyday of the 1930s motorsport, making them a favourite among enthusiasts who appreciate timeless design. Morgan is unique in its use of materials like ash wood for the construction of its car frames. This lightweight and flexible material contributes to the brand’s distinctive character and is a nod to its heritage ,while maintaining modern safety and performance standards. Morgan produces a limited number of cars annually, which enhances their exclusivity. Owning a Morgan is akin to owning a piece of automotive art, appealing to collectors and enthusiasts who value rarity and individuality. Welcome to the Middle East That’s why it was incredibly exciting to see Morgan’s Plus Four making its Middle East debut in Dubai. In a luxury market with no shortage of automotive options, owning a Morgan is a truly unprecedented opportunity in the region. But beyond the status and unique design, Morgan is no novelty car. Morgan cars are designed with the driving experience at their Simply Abu Dhabi | 251