SimplyAbuDhabi XLV

core. They offer a visceral and engaging ride, emphasising mechanical purity and a direct connection between the driver and the road. And despite its traditional methods, Morgan embraces sustainability by combining classic craftsmanship with eco-friendly technologies. Morgan Motors represents a fusion of tradition, artistry, and performance, offering cars that are not just vehicles but experiences. Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, continued its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar, which was held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai. In addition to the dramatic dynamic reveal, the evening’s programme also featured a charity auction of five bespoke prints, each inspired by Morgan’s rich history and heritage. All proceeds from the auction were donated to Emirates Red Crescent, underscoring Adamas Motor Group’s commitment to social responsibility in the region. 252 | Simply Abu Dhabi