SimplyAbuDhabi XLV

With over three decades of experience in property development, how has Union Properties evolved its approach to meet the current demands of the Real Estate market while remaining true to its pioneering vision? With sustainability guiding our development strategy, we have adopted automation and digitalisation to monitor and improve our sustainability efforts, as well as the quality of our developments. Presently, our mixed- use developments fulfil a diverse array of residential, commercial, retail, and recreational needs, as we remain rooted in our commitment to shape harmonious communities and enrich the lives of our residents. We also ensure long-term value and resilience by adopting innovative construction practices and creating flexible living places to address clients’ evolving needs. Moreover, we are focusing on portfolio diversification to maintain relevance in a dynamic market and enhance accessibility for investors. We are also exploring the Dubai Real Estate market’s untapped potential and seeking brand new growth avenues, in line with our commitment to creating high-quality developments and elevating Dubai’s stature as a globally leading Real Estate destination. Customers and customer-centricity are everything. What role do customer demands, behaviour, and feedback play in shaping projects and future development plans in today’s landscape? Since customer preferences can change rapidly in an evolving market, it is essential to remain flexible and responsive to changes, while proactively analysing customer insights to better understand client needs and create developments that fulfil these demands. By revising strategies and designs in this manner, developers can remain relevant and continue to attract customers even as market trends shift. This customer-centric approach enables us to keep pace with market trends, enhance quality of life, and improve community experiences. As Dubai continues to solidify its position as a global hub for luxury living, what key strategies should investors know or adapt to navigate this competitive market effectively? It is essential for investors to remain informed of widespread shifts in buyer preferences, emerging prime locations, as well as overall market trends. For instance, investors might have a better chance to maximise property value and attract more buyers by choosing high-quality projects with unique architectural features and premium amenities. A well-rounded development promotes social interaction and connectivity among residents, making it more appealing to buyers. Similarly, mixed-use developments are rising in popularity since they fulfil diverse needs while aligning with the goal of the Dubai Urban Master Plan 2040 to create a sustainable, efficient, and well-connected city. Furthermore, as the United Arab Emirates continues to prioritise sustainability, investors can choose eco-friendly developments with green technology integrations to attract eco-conscious clients and enhance property value. Thank you for your time and sharing your thoughts with our readers. Simply Abu Dhabi | 293