SimplyAbuDhabi XLVI

A s an esteemed homegrown luxury retail concept, Moksyz was the natural choice for the debut of Tyler Ellis bags in the Middle East. Exclusively available at Moksyz, the collection showcases a fresh take on one of Tyler Ellis’ most iconic designs – The Stella Handbag, along with her signature envelope shape, the Lee Pouchet. The Stella ‘Illa’ was created exclusively for the discerning Middle East market, offering customers a closer connection to the brand’s rich heritage and exquisite craftsmanship. Tyler Ellis’ handbags epitomize luxury and elegance, often seen with the world’s most iconic celebrities. From Gigi Hadid and Jennifer Lopez to Kylie Jenner, Dua Lipa, Priyanka Chopra, Rihanna, and Selena Gomez, the list of stars who adore Tyler Ellis is endless. As the most-carried handbag designer on Hollywood’s red carpets, such as the Oscars, Met Gala, and Golden Globes, the brand has also gained popularity in the Middle East among regional celebrities and socialites, including Nadine Njeim, Annabella Hilal, and Farah Hassan. Tyler Ellis’ introduction at Moksyz marks the brand’s entry into the region’s physical retail space with an exclusive capsule collection. This collection features the sophisticated Lee Pouchet and the chic Stella ‘Issa’ handbags, available in various sizes, including the sought- after miniature look. On bringing Tyler Ellis to Moksyz, Fidaa Baddour said, “In a world of passing trends, an elegant Tyler Ellis clutch bag is timeless, stylish and classic.” Each Tyler Ellis handbag is meticulously crafted to perfection, ensuring the highest quality. Tyler’s designs are handcrafted at a multi- generational atelier in Florence and are 100% handmade. The intricate production process spans two to three days for each piece. Satins and crushed velvets are manually backed for extra stability, leathers and skins are hand-cut for ultimate precision, and Swarovski crystals are heat-stamped for maximum durability. From the beautifully hand-stitched accents to the meticulously hand-painted edges and the customized hardware, highly skilled native artisans bring Tyler’s visions to life with unparalleled craftsmanship. “I am thrilled to partner with Fidaa Baddour and Moksyz as this collaboration represents a beautiful fusion of our shared passion for luxury and refined design. Moksyz’s reputation for curating exceptional fashion experiences complements the artistry and craftsmanship behind Tyler Ellis bags. It is exciting to bring our collection to the UAE and to be part of such a vibrant and stylish community. I look forward to seeing how our creations resonate with Moksyz’s discerning clientele and I am excited for the new chapter this partnership will bring us.” said Tyler Ellis. To experience Tyler Ellis handbags for yourself, visit Moksyz at Marina Mall Abu Dhabi, 1 King Salman Bin Abdulaziz Al Saud St , Abu Dhabi. Simply Abu Dhabi | 235

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