SimplyAbuDhabi XLVII

C rafted with care and intention, Rare Eau de Parfum offers something quietly extraordinary. The debut fragrance from Rare Beauty by Selena Gomez is not just a scent, but an experience — designed to evolve with the rhythms of the day and the layers of the individual. Rooted in warmth, rich- ness, and delicate spice, Rare is an olfactory reflection of authentic- ity: inviting, unexpected, and profoundly personal. At its opening, indulgent notes of caramel and pistachio are enliv- ened by a whisper of pink pepper, giving way to a heart of velvety cocoa bean, fresh ginger, and deep vanilla. A soft, embracing dry down of creamy sandalwood, warm tonka bean, and subtle musk lingers — never overpowering, always in harmony. Like the Rare woman herself, the fragrance is complex yet comforting, modern yet timeless. Crafted in France from globally sourced ingredients — pink pepper from Australia, ginger from Nigeria, upcycled cocoa from West Africa — Rare Eau de Parfum embodies the kind of quiet luxury that speaks volumes without ever raising its voice. Its story is one of care: of ethical sourcing, vegan formulation, and con- scious design. Even the bottle has been reimagined with inclusivity at heart, designed in collaboration with hand therapists to ensure effortless, graceful use for all. Selena Gomez, founder of Rare Beauty, has become a defining voice in today’s beauty landscape — not only for her refined aes- thetic but for her commitment to kindness, mental wellbeing, and purposeful living. With Rare Beauty, she has created a brand that resonates deeply with a new generation of luxury consumers — one that values individuality, integrity, and emotional connection as much as outer elegance. “My days are never the same, so I wanted a fragrance that evolves for the moment. Something that could take me from a quiet morning at home to a big night out—and always feels just right.” —Selena Gomez Since its arrival in Sephora Middle East, Rare Beauty has found a devoted following among discerning consumers in the region. From Riyadh to Dubai, where the in-store beauty experience is an event in itself, the brand’s arrival has been embraced with enthusiasm. In a market where women are increasingly defining beauty on their own terms, Rare’s message of self-acceptance and emotional authenticity strikes a meaningful chord. The collection is widely available in the UAE, Saudi Arabia, Bahrain, and Qatar — a testament to its global relevance and the cultural appetite for thoughtful, expressive beauty. From its bestselling complexion essentials to this newest olfactory chapter, Rare Beauty is more than a name — it’s a movement. A quiet revolution in beauty, encouraging people everywhere to embrace who they are, not who they’re told to be. With Rare Eau de Parfum , that philosophy now has a scent: luminous, layered, and unmistakably one of a kind. Simply Abu Dhabi | 195