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ind i v i dua l i s e d l uxur y l ay i ng the You i n Your s When it comes to the process of design, every Bespoke journey is personal; trends are largely as diverse as the customers themselves. Desire is a cornerstone of the relationship between Rolls-Royce and the owner; this is why designers spend considerable amounts of time with each individual client to discover what they really want from the finished products. Together they define the aesthetics of the vehicle both inside and out. From the outside, the overall design of the car is dictated by Rolls-Royce’s stately design but the colour and decorative trim are only limited to a customer’s imagination. Over 40,000 shades can be achieved by the Bespoke programme and that’s only the exterior. Once inside, the palette of colour choices is as diverse but complemented by an almost infinite choice of wood veneers and other exquisite material. Mother of pearl inlays on the dashboard and ancillaries, camel skin for the rugs or seats, marine wood similar to what the client might have on his/her very own yacht or private jet. Gold or platinum inserts, almost anything a customer desires can be achieved by Rolls-Royce’s craftsmen at the state of art Goodwood factory Bespoke shop; Where the finished design will be seamlessly weaved into the functionality of the vehicle reflecting the owner’s personal sense of artistry. In the past, Rolls Royce’s Bespoke team has worked on very personal projects, guiding customers through the process of incorporating not just taste but also capturing heritage into their Phantom. Weaving a nostalgic memory of a grandfather’s tale of pearl diving in his 1920s childhood told in a 1960s autumn countryside. This setting will find its way to today’s family picnic starting on a Bespoke silk rug with a picnic basket reflecting the spirit from these early times. Bespoke is not just limited to the car itself either, it also goes a long way to satiate desires for luggage sets and other items that are related to the Phantom and the trips it will take its passengers on. In 2011, Rolls-Royce Motor Cars developed a special Phantom collection exclusively for the Middle East with six individual cars. This particular Bespoke Collection drew heavily from the colours of the region. The beautiful warm sunsets and vast sand dunes inspired a finish of Arizona Sun as an element of a top two-tone finish. Hand knotted silk rugs finished in a geometric pattern sitting atop Moccasin carpet with an iconic silver inlay dhow sail design to the door cappings and fascia panel. Another recent, dramatic example of a special Bespoke model is ‘Arabesque’. Commissioned especially for The Prince’s School of Traditional Arts in London; this special Phantom Drophead Coupé is the automotive expression of the school’s mission which is to keep the traditional arts of all the world’s great cultures alive and provide them with a modern day relevance. Currently, the Bespoke programme has welcomed the Ghost into its studios which received exclusive attention as opposed to the Phantom model, in order to preserve the dynamic model’s recent engineering innovations. Design and personification remain high on the agenda, but the Bespoke options are tailored to both encapsulate the Ghost’s main dynamic attributes with the owners persona. Above all, the only element which can highlight and marry the artistry and individuality of any Bespoke project is refinement. Rolls-Royce Motor Cars offers its Bespoke customers with the highest Quality of automotive precision and engineering integrity in the industry today. However, when it comes to the way it’s designed; the choice is as ever, yours. Official Website: http://www.rolls-roycemotorcars.com/ Facebook Page: https://www.facebook.com/ rollsroycemotorcars 115 S IMPLY ABU DHABI